The Potential of Kerawang Gayo Clothing in Improving Creative Industries in Aceh

Fanny Nailufar, Fadhilah, Yurina

2019

Abstract

The purpose of this research is to find out the attractiveness of the teenagers to the teenage tunic fashion model with a touch of kerawang Gayo motif in improving Creative Industries in Banda Aceh City. This study uses a research and development (R&D) method with a qualitative approach. The writer used the frequency distribution formula calculation of the percentage of answers to each question, so the writer can draw conclusions. Based on the results of data analysis, most of respondents give a positive response to the teenage tunic fashion products with a touch of kerawang Gayo motif. The results of the study create two tunic models of teenage fashion products with a touch of Kerawang Gayo motif. Of the two models that were experimented, respondents preferred Design II by as much 70% and in Design I as much as 40%. This show that the modification of the Kerawang Gayo motif design has appeal so that it is expected to be a creative product that can compete in improving the creative industry in Aceh.

Paper Citation

in Harvard Style

Nailufar F., Fadhilah. and Yurina. (2019). The Potential of Kerawang Gayo Clothing in Improving Creative Industries in Aceh. In Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA, ISBN 978-989-758-582-1, pages 892-897. DOI: 10.5220/0010608900002900

in Bibtex Style

@conference{miicema19,
author={Fanny Nailufar and Fadhilah and Yurina},
title={The Potential of Kerawang Gayo Clothing in Improving Creative Industries in Aceh},
booktitle={Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA,},
year={2019},
pages={892-897},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010608900002900},
isbn={978-989-758-582-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA,
TI - The Potential of Kerawang Gayo Clothing in Improving Creative Industries in Aceh
SN - 978-989-758-582-1
AU - Nailufar F.
AU - Fadhilah.
AU - Yurina.
PY - 2019
SP - 892
EP - 897
DO - 10.5220/0010608900002900