The Effectiveness of using Online Application in Improving Micro, Small and Medium Enterprises (MSMEs) Performance

Rini Indahwati, Rini Indahwati, Nurlinda Nurlinda, Nurlinda Nurlinda, Wardayani, Wardayani

2019

Abstract

This study aims to see the effect of the effectiveness of the use of online applications (go-food) on the performance of Small & Medium Enterprises (SMEs) in the city of Medan. The use of online applications is measured through (1) online communication channels; (2) online promotion channels (3) online supplier distribution channels; (4) online sales channels (5) online transaction channels. Meanwhile, SMEs performance is measured through (1) customer satisfaction; (2) sales growth; (3) employee growth; (4) market share.

Paper Citation

in Harvard Style

Indahwati R., Nurlinda N. and Wardayani. (2019). The Effectiveness of using Online Application in Improving Micro, Small and Medium Enterprises (MSMEs) Performance. In Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA, ISBN 978-989-758-582-1, pages 758-765. DOI: 10.5220/0010528800002900

in Bibtex Style

@conference{miicema19,
author={Rini Indahwati and Nurlinda Nurlinda and Wardayani},
title={The Effectiveness of using Online Application in Improving Micro, Small and Medium Enterprises (MSMEs) Performance},
booktitle={Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA,},
year={2019},
pages={758-765},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010528800002900},
isbn={978-989-758-582-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA,
TI - The Effectiveness of using Online Application in Improving Micro, Small and Medium Enterprises (MSMEs) Performance
SN - 978-989-758-582-1
AU - Indahwati R.
AU - Nurlinda N.
AU - Wardayani.
PY - 2019
SP - 758
EP - 765
DO - 10.5220/0010528800002900