The Influences of Shopping Orientation on the Intention to Order Food through Go-Food Feature in Go-Jek Application

Wenny Pebrianti, Barkah, Rifki Lutfian

2019

Abstract

This study aims to test and analyze the influence of shopping orientation on behavioral intention to order food through Go-Food in Go-Jek application. It is a quantitative study. The population in this research consisted of all Pontianak residents who knew about Go-Jek and had some interest in trying Go-Food in the application. The sample encompassed 100 respondents and was chosen through purposive sampling. The results were then analyzed usingWarp PLS 6.0. The findings showed that there was positive and significant influence from utilitarian value on perceived usefulness; hedonic value on perceived enjoyment; perceived usefulness on behavioral intention; and perceived enjoyment on behavioral intention.

Paper Citation

in Harvard Style

Pebrianti W., Barkah. and Lutfian R. (2019). The Influences of Shopping Orientation on the Intention to Order Food through Go-Food Feature in Go-Jek Application. In Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA, ISBN 978-989-758-582-1, pages 681-690. DOI: 10.5220/0010524700002900

in Bibtex Style

@conference{miicema19,
author={Wenny Pebrianti and Barkah and Rifki Lutfian},
title={The Influences of Shopping Orientation on the Intention to Order Food through Go-Food Feature in Go-Jek Application},
booktitle={Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA,},
year={2019},
pages={681-690},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010524700002900},
isbn={978-989-758-582-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA,
TI - The Influences of Shopping Orientation on the Intention to Order Food through Go-Food Feature in Go-Jek Application
SN - 978-989-758-582-1
AU - Pebrianti W.
AU - Barkah.
AU - Lutfian R.
PY - 2019
SP - 681
EP - 690
DO - 10.5220/0010524700002900