Distribution Strategy for Fish Crushing Business: Case Study of Women and Housewives Who Do Not Work in Lhokseumawe City

Nurmala, Sullaida

2019

Abstract

The development of the fish processing and drying industry in the city of Lhokseumawe, because the Lhokseumawe region is almost a large part of the area is a coastal area with the livelihoods of residents on the coast are fishermen. Women and housewives have a strategic role in developing the family economy, can raise the potential of the region and increase the creativity and innovation of women (housewives) who are not working, have a positive impact on regional progress. This study aims to look at distribution strategies that are appropriate to the effort to add fish in Lhokseumawe City. The results of the analysis show the distribution strategy used by the fish release business in Lhokseumawe City are (1) Producers sell goods directly to end consumers without using the so-called direct distribution strategy, (2) Producers sell to retailers, end consumers buy goods from retailers. (3) Producers only serve sales in large quantities to traders, not selling to retailers, purchases by retailers are bought by large traders and purchases by consumers are made by retailers only. The results of this study can expand the distribution network of fish drying businesses and provide information on distribution strategies that are suitable for fish drying businesses in Lhokseumawe City.

Paper Citation

in Harvard Style

Nurmala. and Sullaida. (2019). Distribution Strategy for Fish Crushing Business: Case Study of Women and Housewives Who Do Not Work in Lhokseumawe City. In Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA, ISBN 978-989-758-582-1, pages 547-552. DOI: 10.5220/0010520400002900

in Bibtex Style

@conference{miicema19,
author={Nurmala and Sullaida},
title={Distribution Strategy for Fish Crushing Business: Case Study of Women and Housewives Who Do Not Work in Lhokseumawe City},
booktitle={Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA,},
year={2019},
pages={547-552},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010520400002900},
isbn={978-989-758-582-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA,
TI - Distribution Strategy for Fish Crushing Business: Case Study of Women and Housewives Who Do Not Work in Lhokseumawe City
SN - 978-989-758-582-1
AU - Nurmala.
AU - Sullaida.
PY - 2019
SP - 547
EP - 552
DO - 10.5220/0010520400002900