Consumer Fashion Innovativeness, Perceived of Risk and Intention to Buy in Online Shopping

Heriyana, Heriyana, Jasman Ma’ruf, Permana L., Syafruddin Chan

2019

Abstract

This article is a conceptual study that discusses how fashion knowledge possessed by a consumer (cosumer fashion innovativeness) can influence consumers' buying intentions to shop online. In addition, with this knowledge of fashion, consumers can minimize the risks that may occur when making online purchases. Therefore, in the study of online shopping these two variables are important variables to be identified, because they have an impact on buying intentions in online shopping, especially for fashion products.

Paper Citation

in Harvard Style

Heriyana., Ma’ruf J., L. P. and Chan S. (2019). Consumer Fashion Innovativeness, Perceived of Risk and Intention to Buy in Online Shopping. In Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA, ISBN 978-989-758-582-1, pages 459-462. DOI: 10.5220/0010435700002900

in Bibtex Style

@conference{miicema19,
author={Heriyana and Jasman Ma’ruf and Permana L. and Syafruddin Chan},
title={Consumer Fashion Innovativeness, Perceived of Risk and Intention to Buy in Online Shopping},
booktitle={Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA,},
year={2019},
pages={459-462},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010435700002900},
isbn={978-989-758-582-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA,
TI - Consumer Fashion Innovativeness, Perceived of Risk and Intention to Buy in Online Shopping
SN - 978-989-758-582-1
AU - Heriyana.
AU - Ma’ruf J.
AU - L. P.
AU - Chan S.
PY - 2019
SP - 459
EP - 462
DO - 10.5220/0010435700002900