Communication Strategy for Indonesian Buddhist Tzu Chi Foundation Attracts Volunteers

Ratna Marcecilia, Halomoan Harahap, Yumeldasari, Erna Febrian

2018

Abstract

This study aims to determine the communication strategy of the Buddha Tzu Chi Indonesia Foundation in persuading the community as volunteers to conduct social services. In this study, the case study method was used with data collection techniques in-depth interviews and observations. Key informants in this study were the Secretariat of the Buddha Tzu Chi Indonesia Foundation, as the compiler of the communication strategy. There are 6 informants, whose information can support the results of the author's research. The results of this study indicate that the strategy used is to utilize mass media and social media. When someone has been interested in joining volunteers, people who have become volunteers have taken interpersonal approaches.

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Paper Citation


in Harvard Style

Marcecilia R., Harahap H., Yumeldasari. and Febrian E. (2018). Communication Strategy for Indonesian Buddhist Tzu Chi Foundation Attracts Volunteers.In Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI, ISBN 978-989-758-458-9, pages 2808-2819. DOI: 10.5220/0009953028082819


in Bibtex Style

@conference{icri18,
author={Ratna Marcecilia and Halomoan Harahap and Yumeldasari and Erna Febrian},
title={Communication Strategy for Indonesian Buddhist Tzu Chi Foundation Attracts Volunteers},
booktitle={Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,},
year={2018},
pages={2808-2819},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009953028082819},
isbn={978-989-758-458-9},
}


in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,
TI - Communication Strategy for Indonesian Buddhist Tzu Chi Foundation Attracts Volunteers
SN - 978-989-758-458-9
AU - Marcecilia R.
AU - Harahap H.
AU - Yumeldasari.
AU - Febrian E.
PY - 2018
SP - 2808
EP - 2819
DO - 10.5220/0009953028082819