Augmented

eality Types and Popular Use Cases

Yassir El Filali and Salah-ddine Krit

Laboratory of Engineering Sciences and Energy, Polydisciplinary Faculty of Ouarzazate, Ibn Zohr University, Agadir-

Morocco

Keywords: Augmented reality, Smartphones, Sensors.

Abstract: Augmented reality is an interactive experience overlaying virtual objects on a certifiable picture in this

manner augmenting this present reality picture in real time which we as of now observe. AR could be

extremely helpful in different areas like Manufacturing, Education, Healthcare, Marketing, Fashion, Travel,

Navigation. Today, one of the main challenges in designing mobile augmented reality applications is to

understand how our perception of reality can be increased in a cost-effective way and how this increase can

be made to fit perfectly with the interaction of users.

1 INTRODUCTION

An increasing number of sectors of human

activity is concerned with augmented reality, the

cultural sector, benefiting from a broad heritage

digitization plan thanks to the research and

technology mission, is engaged in a multimedia

editorial policy this technology radically changes the

approach of interaction between human and also the

digital data media. Eventually, the human reality has

currently become augmented by increasing our real

world. It appears terribly fancy that however this

new technology shapes up our imagination. A

revolution goes on within the graphical interface

style called augmented reality. currently augmented

reality provides individuals the same perspective

however in an exceedingly completely different

approach. as an example, we can use this technology

to increase the experience of the the interaction of

visitor with the deferent components of the museum.

However, the goal of the augmented Reality is to

boost the physical world with a digital data system.

2 WHAT IS THE AUGMENTED

REALITY?

Augmented reality is the technology that

increases our real world, adding layers of digital

information onto it. Unlike Virtual Reality (VR), AR

does not create the whole artificial environments to

replace real with a virtual one. AR appears in direct

view of an existing environment and adds sounds,

videos, graphics to it.

A view of the physical real-world environment

with superimposed computer-generated images, thus

changing the perception of reality, is the AR.

The term itself was coined back in 1990, and one

of the first commercial uses were in television and

military. With the rise of the Internet and

smartphones, AR rolled out its second wave and

nowadays is mostly related to the interactive

concept. 3D models are directly projected onto

physical things or fused together in real-time,

various augmented reality apps impact our habits,

social life, and the entertainment industry.

AR apps typically connect digital animation to a

special ‘marker’, or with the help of GPS in phones

pinpoint the location. Augmentation is happening in

real time and within the context of the environment,

for example, overlaying scores to a live feed sport

events.

El Filali, Y. and Krit, S.

Augmented Reality Types and Popular Use Cases.

DOI: 10.5220/0009776301070110

In Proceedings of the 1st International Conference of Computer Science and Renewable Energies (ICCSRE 2018), pages 107-110

ISBN: 978-989-758-431-2

107

3 TYPES OF AUGMENTED

REALITY

There are 4 types of augmented reality today:

3.1 Marker-based AR

Some also call it to image recognition, as it requires

a special visual object and a camera to scan it. It

may be anything, from a printed QR code to special

signs. The AR device also calculates the position

and orientation of a marker to position the content,

in some cases. Thus, a marker initiates digital

animations for users to view, and so images in a

magazine may turn into 3D models.

Figure 1: example of marker-based AR

3.2 Markerless AR

Location-based or position-based augmented reality,

that utilizes a GPS, a compass, a gyroscope, and an

accelerometer to provide data based on user’s

location. This data then determines what AR content

you find or get in a certain area. With the availability

of smartphones this type of AR typically produces

maps and directions, nearby businesses info.

Applications include events and information,

business ads pop-ups, navigation support.

Figure 2: example of markerless AR

3.3 Projection-based AR

Projecting synthetic light to physical surfaces, and in

some cases allows to interact with it. These are the

holograms we have all seen in sci-fi movies like Star

Wars. It detects user interaction with a projection by

its alterations.

Figure 3: example of Projection-based AR

3.4 Superimposition-based AR

Replaces the original view with an augmented, fully

or partially. Object recognition plays a key role,

without it the whole concept is simply impossible.

We’ve all seen the example of superimposed

augmented reality in IKEA Catalog app, that allows

users to place virtual items of their furniture catalog

in their rooms.

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Figure 4: IKEA Catalog app as an example of

Superimposition-based AR

4 POPULAR USE CASES OF

AUGMENTED REALITY

Today, AR technology has become the major

tool for people and business leaders to attract and

engage their target audience. And enjoy a plethora of

benefits with which they can make their brand

remain in the limelight of the market.

Here are some of the industries that are getting

flourished with the advent of AR technology:

4.1 Manufacturing

In industries like the manufacturing industry, you

can’t afford making a single mistake in the

development process. A minor error can become the

reason for re-building or improving an existing

product, which will be both costly and time-

consuming. Now, how to deal with this issue?

The right solution to this concern is Augmented

Reality. The technology, with its potential to digitize

the product prototyping in 3D, makes it easier to

access and understand the prototype. The business

leaders can easily make the right decision and their

team can act effectively. This increases the speed of

the process along with the efficiency rate, which

ultimately enhances the overall experience and profit

generated.

4.2 Education

AR technology is making a difference in the

education business vertical in two ways – by

engaging users and by making the concepts

interactive.

By incorporating gaming elements into the

classroom, AR is providing an exceptional

experience for both the teachers and students. It is

encouraging them to turn a boring class into a jaw-

dropping experience and learn complicated concepts

easily via 3D AR modelling. It is empowering them

to learn beyond the textbook material and satisfy

their curiosity. Besides, it is enabling the tutors and

teachers provide the right environment to the

students so that they can give their best output. For

example, by turning a classroom into an Augmented

reality playground or high-definition gym, a physical

education instructor can easily prompt students to

practice actively.

4.3 Healthcare

Just like AI, Machine learning, and Wearable, the

AR technology is also disrupting the world of

healthcare. The technology is breaking down the

complex medical concepts into interactive 3D forms.

This way, it is empowering the medical experts to

describe everything easily to their patients and

trainees. Besides, Augmented Reality will offer 3D

visualizations of the organs from the different

angles, which will help the surgeons make precise

stitches and increase the success ratio.

4.4 Marketing

AR is adding life to the static marketing mediums. It

is enabling the marketers to include 3D animations,

video and target-based additional information into

their AR-based storefronts, brochures, posters, t-

shirts, flyers, and billboards. This way, it provides a

lucrative and seamless experience to the targeted

audience.

4.5 Fashion

Augmented Reality is transforming the fashion and

retail industry in multifold. It is providing

personalized assistance to the online and offline

shoppers and helping them choose the right product

comfortably and easily.

One of the finest examples of its application is

American Apparel. This California- based clothing

retailer company let the users scan any product and

perform various functionalities, like checking the

available sizes, changing the color, viewing reviews,

and so on. To see how it actually works, check out

the following video:

Augmented Reality Types and Popular Use Cases

109

4.6 Travel

From hotel room booking to transportation, planning

events and outings, and booking a table at a

restaurant, augmented reality is helping in

everything to make your traveling hassle-free and

memorable. The technology is helping the travellers

access the information written in pamphlets and

other sources easily by converting it into useful,

spoken conversation. It is offering 360-degree tours

to the guest rooms, restaurants, meeting facilities,

and other places to the customers. Besides, the

technology is empowering the travellers to visit the

nearby events and outing places even without

leaving the comfort of their rooms.

4.7 Navigation

Using a GPS along with traveling to a newer place is

often troublesome – leading to accidents more often.

To tackle this situation, ARy has come up with

smart glasses. These glasses have sensors which

enable the driver to keep a track of the route he/she

takes without looking around.

This way, these glasses are enhancing the experience

of the person on wheels and making the automobile

sector smarter.

4.8 Retail

AR technology has grown beyond the Snapchat’s

virtual face filters. The technology is widely adopted

in Eyewear and cosmetics industry for helping

customers understand what they want, and try

everything before buying.

Since every face and skin is different, it was quite

difficult to deliver exquisite customer experience

earlier. However, with the advent of AR technology,

the end users can easily find out what suits them and

make the purchase. A successful example of this

kind of application is Sephora’s updated app. The

mobile application has a ‘virtual try-on’ feature that

enables the customers to try make-up virtually and

find what goes with your complexion. Likewise, the

Eyewear firm Glasses.com has incorporated the

technology into their processing to make it easier for

the end users to try a different style of glasses and

choose the one they find great.

4.9 Museums

Museums are great places where visitors can see,

hear, touch, feel and experience interesting things.

The visit is even better when visitors can select what

they want to see and have ways to enhance their

experience. Many museums have a huge amount of

collections and objects, selecting which ones to see

is sometimes difficult. A system that adapts on the

fly to the user’s preferences, suggesting objects that

he might want to see, paths he would like to follow

in their visit, as well as the complementary

information he needs about each object, will be of

fundamental importance. Smartphones, with their

Apps are the best solution to help enhance the

museum experience.

5 CONCLUSION

For a glimpse, augmented reality is the virtual

illusion of object. It just provides a layer of

information onto the existing physical world so that

people can see more than normal vision. It conceives

a competence that has been around for ages. Though

it is in its primary stage, within the next few years, it

is going to offer the endless possibilities. Notably,

the manufacturer is going to take the enormous

advantage of this emerging technology. They will

manipulate the consumer in their own way. Not only

the business aspect, but it will also have a

tremendous impact on our social, environmental,

economic and political. Regardless of some related

issues, it will be widely implemented across the

world. It will reconstruct human behave. It is now

far beyond of imagination how would the augmented

reality shape our future.

REFERENCES

“What is Augmented Reality (AR) and How does it

work” Online Blog. [Online]. Available:

https://thinkmobiles.com/blog/what-is-augmented-

reality/ [Accessed: 17-Novomber-2018].

“10 industries utilizing augmented reality” Online Blog.

[Online]. Available: https://www.clickz.com/10-ways-

your-industry-uses-augmented-reality/214953/

[Accessed: 18-Novomber-2018].

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