
 
household  groups in this area  tends to increase. In 
addition, the magnitude of the Gini ratio shows that 
the  condition  of  income  inequality  between 
households  is  relatively  high.  Thus  the  economic 
development of the city of Medan which is high and 
the tendency to increase is not fully enjoyed by all 
levels  of  society,  thus  leading  to  the  creation  of 
income gaps between household groups and poverty. 
Therefore  the  size  of  the  results  of  economic 
development  cannot  only  be  reflected  by  the  high 
economic growth and the size of regional income, but 
also  includes  the  following  in  terms  of  human 
development (income inequality, the number of poor 
people and unemployed). Therefore, in designing an 
economic development strategy so that it is not only 
aimed  at  economic  growth,  it  also  needs  to  be 
followed by improvement in addition to the decline in 
the  number  of  poor  people  and  reducing 
unemployment as well as the distribution of income. 
From previous research (Nugrahadi, 2013) it was 
known that the Food, Beverage and Tobacco Industry 
(IMMT)  sector  and  especially  the  small  IMMT 
(Nugrahadi, 201) were optimal alternative models of 
the  IMMT  sector  economic  development  policy in 
North  Sumatra.  The  question  is,  what  are  the 
dominant factors that  influence  the performance of 
the  economic  policies  for  the  development  of  the 
Small IMMT sector in the city of Medan? Thus this 
study  aims  to  analyze  the  dominant  factors  that 
influence  the  performance  of  optimal  economic 
policies in the Small IMMT sector development. 
 
2  THEORICAL FRAMEWORK 
As  stated  by  Todaro  (2013)  that  the  development 
process must be able to bring humanity beyond the 
prioritization of material and financial aspects of their 
daily lives. This means that the size of the results of 
economic development is not only reflected by high 
economic growth, but also needs to be followed by 
improving  income  distribution,  decreasing  the 
number of poor people and reducing unemployment. 
Very  diverse  theoretical  approaches  that  can  be 
adopted by policy makers in the process of economic 
development. One of them is known as the concept of 
unbalanced growth put forward by A.O. Hirschman, 
has an understanding that in economic development 
is  based  on  unbalanced  growth.  According  to 
Hirschman,  investments  in  strategic  industries  or 
sectors  and  related  to  one  another  through  linkage 
will generate new investment opportunities and pave 
the way for further economic development (Jhingan, 
2003). 
In essence the concept of unbalanced growth is a 
strategy that develops sectors that have strong links. 
According to this linkage theory, it means backward 
linkage and forward linkage. The proposal to develop 
the economic sector which has this connection applies 
not  only  to  the  industrial  sector  but  also  to  the 
agricultural sector but the entire economic sector. 
As explained earlier, the Small is a sector that has 
a large linkage in North Sumatra (Nugrahadi, 2015), 
so  that  this  sector  is  recommended  as  the  leading 
sector for the development of economic development 
in the city of Medan. However, before this policy is 
carried  out it  is  necessary to analyze the  dominant 
factors that affect the performance of this sector. 
From the study of Nugrahadi (2013) factors that 
influence the performance of the Small IMMT sector 
shown  by  business  people  (entrepreneurs),  namely 
competence  and  business  feasibility.  According  to 
Suryana  (2003)  entrepreneurial  competence  is 
someone who has the knowledge, skills and qualities 
of individuals which includes attitudes, motivations, 
values  and  behaviors  needed  for  entrepreneurship. 
Furthermore, it is said that the competencies include: 
(1)  Managerial  skills,  (2)  Conceptual  skills,  (3) 
Human  skills,  (4)  Decision  making  skills,  and  (5) 
Time Managerial Skills. 
While  business  feasibility  or  also  called  a 
feasibility study, is an activity to assess the extent to 
which  benefits  can  be  obtained  in  carrying  out  a 
business activity. The results of this analysis are used 
as  material  for  consideration  in  making  decisions, 
whether to accept or reject a business idea. Worthy 
understanding in this research is the possibility of the 
idea  of  a  business  that  will  be  implemented  can 
provide benefits in the sense of financial and social 
benefits. With this feasibility analysis it is expected 
that the risk of failure in marketing the product can be 
avoided. 
Knowing whether a business is feasible or not, it 
must  be  analyzed  for  each  aspect.  According  to 
Mudjiarto  (2006)  criteria  that  can  be  used  as  an 
assessment aspect in developing a business are: (1) 
analysis  of  marketing  aspects,  with  indicators: 
consumer  needs  and  desires,  market  segmentation, 
targets,  value  added,  product  life  span,  market 
structure, competitive strategy, market size, market 
growth, gross profit, and market share), (2) analysis 
of aspects of production, with indicators: operating 
location,  operating  volume,  machinery  and 
equipment, machinery and equipment, raw materials 
and  auxiliary  materials,  labor,  and  lay  out,  (3) 
analysis  of  management  aspects,  with  indicators: 
ownership,  organization,  management  team, 
employees, and (4) analysis of financial aspects, with 
indicators:  sources  of  funds,  balance  projections, 
projections  of  losses  and  profits,  cash  flow 
projections and calculation of investment criteria. 
 
Analysis of Dominant Factors Affecting the Performance of the Small IMMT Sector in Medan City
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