Female Entrepreneurship Development Model in Poor Households in
Desa Paluh Manan, Kecamatan Hamparan Perak
Dina Arfianti Siregar
1
and Cut Nizma
1
1
Accounting Major, Politeknik Negeri Medan, Medan - Indonesia
Keywords: Entrepreneurship Development Model, MSME Women
Abstract: The purpose of this research was to build a model for developing entrepreneurship for women in poor
households Desa Paluh Manan, Kecamatan Hamparan Perak. The basis for building the model is the
potential of the women and the economic potential of the region concerned. This type of research is
qualitative descriptive analysis. Data collection techniques used are observation, interviews, questionnaires
and focus group discussion. The number of informants were 10 people who are related to this research.. The
results of the research showed that there were several characteristics of poor women, namely low levels of
education, lack of skills, low capital owned to start a business, weak marketing ability, not having an
organization to help their business, weak human resources. In contrary, the Hamparan Perak area also has
many potentials such as the characteristics of women who have a strong desire to work and earn income, the
availability of natural resources, infrastructure, and tourism objects.Based on these two factors, this research
offers a model for developing entrepreneurship among poor women in Desa Paluh Manan, Kecamatan
Hamparan Perak.
1 INTRODUCTION
Gender issues in the world of entrepreneurship are
still valid today. But what we need to know is that
the issue is no longer about the gap between male
and female entrepreneurs. What is currently
developing is related to the equality of both in
business.
What are the characteristics of women who play
a role in building a business? According to Global
Entrepreneurship Monitoring, women with a
positive perception of their abilities and skills
dominate this type of woman. In other words,
women who have a confident character are those
who are able to guard their success. The desire to be
able to actualize themselves and play a role in
society is a big motivation for women who want to
be involved in the world of entrepreneurship (Niels
Bosma, 2016).
Hani et al. (2012) in a leading journal in the field
of economics and business, provide evidence that of
the 46 million MSME in Indonesia, 60% of the
owners are women. Although most of the women
who do business are still at the level of MSME, this
fact indicates that women have moved more
proactively than the shadow of society.
However, in fact there are many phenomena that
cause confusion for women in business. First, nature
as a woman herself. Social and cultural norms,
whether explicit or not, encourage women to get
married and become mothers at a certain age. After
that, women will also have new responsibilities,
namely as housewives.
The number of female entrepreneurs in Indonesia
has increased significantly. At present, the number
of female entrepreneurs in Indonesia is 14.3 million
people. This number increased by 1.6 million from
the previous number which only amounted to 12.7
million people. In addition to the number of business
actors, the level of women's participation in the
employment sector also increased from
previousyears."48.87 percent of women's
participation rose to 55.04 percent, this is an
increase in women's participation in employment,"
said Minister of Manpower, Muhammad Hanif
Dhakiri.
Poverty occurs because the ability of the
community of economic actors is not the same, so
there are people who cannot participate in the
Siregar, D. and Nizma, C.
Female Entrepreneurship Development Model in Poor Households in Desa Paluh Manan, Kecamatan Hamparan Perak.
DOI: 10.5220/0009499506990705
In Proceedings of the 1st Unimed International Conference on Economics Education and Social Science (UNICEES 2018), pages 699-705
ISBN: 978-989-758-432-9
Copyright
c
2020 by SCITEPRESS Science and Technology Publications, Lda. All rights reserved
699
development process or enjoy the results of
development. Poverty is a development problem
characterized by unemployment, backwardness, and
deterioration. The poor are weak in their ability to
do business and have limited access to socio-
economic activities (Undang-Undang, 2000)
Poverty is the main problem of development that
is complex and multi-dimensional. The problem of
poverty is not only economic dimension, but also
social, cultural, political, and even ideological
(Soetrisno, 1997) suggests that the core of the
problem of poverty lies in the deprivation trap.
Deprivation trap consists of five disadvantages that
surround the lives of poor families, namely (1)
poverty itself; (2) physical weakness; (3) alienation;
(4) vulnerability, and (5) helplessness..
The number of poor people in North Sumatra in
March 2018 was 1,324,98 people (9.22%),
decreased just 0.06 percent compared to the poor
population in September 2017, which amounted to
1,404,48 people (9.28%). The poor population in
urban areas in March 2018 was 9.80 percent, an
increase compared to September 2017 which was
9.69 percent. On the contrary, poor people in rural
areas, namely from 10.86 percent in September 2017
fell to 10.66 percent in March 2018. In March 2018,
the North Sumatra poverty line in total amounted to
Rp.411,345, - per capita per month. For urban areas,
the poverty line is Rp.425,693, - and for rural areas
is Rp.396,033, - per capita per month (BPS, 2018).
Various efforts and policies for poverty
alleviation have been carried out by the central and
regional governments in Indonesia, but still there are
households that are in poverty condition. At present
chronic poverty ranges from 5-7% and 10-15% of
the other population experiences transient poverty,
namely in and out of poor status. (Moeis, 2008)
On the other hand, it turns out that most of the
poor in Indonesia are women, and no less than 6
million of them are the heads of poor households
with an average income below Rp 10,000 per day.
To maintain the survival of themselves and their
families, in general they work in the informal sector
(especially trade and services), the agricultural
sector as farm laborers and factory workers. They
face difficulties in gaining access to economic
resources, especially financial resources. This is
partly due to the reason that they are considered
inadequate to get funding, lack of guarantees, remote
locations, and not infrequently these conditions are
related to gender issues (Zulminarni, 2004).
The issue of women's poverty is becoming
increasingly complicated, because women's poverty
is not only caused by limited access to economic
resources. Here there are structural problems with
non-singular causes and constraints, tend to vary
according to social, economic and political
conditions in their environment. Gender inequality
in various aspects of life also worsens the condition
of poverty in women.
The facts show that the burden of poor women is
greater, found by Birdshall & McGreevey, 1983
(Nainggolan, 2016). This is due to the dual role they
have to run, on the one hand as the housekeeper and
the other side as the family breadwinner. As a
housekeeper, women have an obligation to take care
of children, prepare food for all family members,
take water, look for firewood, clean the house, and
manage household finances, where all these
activities are considered not a "job", so they never
calculated as a result of "production" in a household.
As workers who make a living for their families,
often the income earned by women is considered
only as an "addition" to the husband's income.
Small and informal businesses are business
sectors that have proven to play a strategic or
important role in overcoming the effects and impacts
of the economic crisis that once hit Indonesia in
1997. On the other hand, the small and informal
business sector has also been able to contribute to
the growth of the Indonesian economy all the time.
The strategic position of the small and informal
business sector is also because this sector has several
advantages over large / medium enterprises. The
advantages of this sector include the ability to
absorb labor and use local resources, and their
business is relatively flexible. Therefore the role of
entrepreneurs will be very beneficial in an effort to
be able to alleviate poverty and change lives for the
better.
The formulation of the problem in this
studyare:What is the potential of women and the
potential of the regions where women in these poor
households live,
What are the obstacles faced by women in poor
households in Desa Paluh and
how is the entrepreneurship development model
that can be applied as a solution to women's
problems in poor households in Desa Paluh Manan,
Hamparan Perak Sub-district?
2 THEORICAL FRAMEWORK
Accordingto (Suryana, 2014)entrepreneurs are
people who have the soul to dare to take risks to
open businesses on various occasions. Having the
courage to take risks means being mentally
independent and daring to start a business, without
being overwhelmed by fear or anxiety even in
uncertain conditions.
According to (Alma, 2011), entrepreneurs are
people who break down the existing economic
UNICEES 2018 - Unimed International Conference on Economics Education and Social Science
700
system by introducing new goods and services, by
creating new forms of organization or processing
new raw materials. Success in entrepreneurship is
not obtained suddenly or instantly and by chance,
but with full planning, vision, mission, hard work,
and having courage responsibly.
Empowerment of women according to Prijono
(1996), empowerment is a process for the
community to be empowered, encourage or motivate
individuals to have the ability or empowerment to
determine their life choices and empowerment must
be aimed at groups or layers of society who left
behind.
Women entrepreneurs can significantly
contribute in poverty reduction, mobilization of
entrepreneurial initiatives, autonomy, and in
accelerating the achievement of wider socio-
economic objectives (Al-Sadi et al., 2011).
However, the contribution of women entrepreneurs
depends on their performance, which in turn is
affected by the underlying facilitators and barriers,
understaing of which is a key to nurturing a balance
economy and the growth in a long run.
In general, the poor can be divided into two:
chronic poor and transient poor. Chronic poor are
poor people who earn far below the poverty line and
usually do not have sufficient access to economic
resources, while transient poor are the poor near the
poverty line. If there is a slight improvement in the
economy, the condition of the population in this
transient poor category can increase and its status
changes to a non-poor population.
According to Jhingan (2012), there are three
main characteristics of developing countries which
are the causes and at the same time interrelated
consequences of poverty. First, inadequate education
infrastructure which causes high illiterate population
and lacks skills and expertise. The second
characteristic is that health facilities and
consumption patterns are bad so that only a small
proportion of the population can become productive
workers, and third is the population concentrated in
the agricultural and mining sectors with production
methods that are outdated.
Stearns (2012) represented that entrepreneurial
success has long been considered to differ by gender
of the business owner. Previous studies of female
business owners have focused on personal
characteristics, such as motivation and experience,
as predictors of business success. Findings from the
constructed model propose to shed light on how
these critical factors interrelate and to provide
insight into the strength of the relationship each has
with the other critical factors. Responses to a
specifically developed survey of 228 randomly
selected women business owners from the
membership of Korean Female Entrepreneurs
Association. Measures of entrepreneurial motivation
were derived from the responses and tested using a
structural equation model. Business performance
was measured by estimates of improvement of sales
and profitability provided by the subjects. Each of
the three measures of entrepreneurial motivation
were found to affect the successes of the businesses
as did the critical success factors of family support
andknowledge, communication skills, knowledge of
business, product competency, business capability,
and availability of resources.
Poverty alleviation by developing MSME has
good potential. The MSME sector has a large
contribution to employment, which absorbs more
than 99.45% of the workers. Nevertheless its
contribution to GDP is still around 30%. Efforts to
advance the MSME sector will certainly improve the
welfare of the workers involved. The development
of MSME will be able to absorb more existing
workers so that it can reduce unemployment.
President Susilo Bambang Yudhoyono, on
February 26, 2005, declared 2005 as the Year of
Micro Credit (Tahun Kredit Mikro). The effort to
flush out microcredit for small and micro businesses
is part of an effort to alleviate poverty. The funds for
providing microcredit are obtained from part of the
BBM compensation fund. There is great hope for the
success of this program, given the growth of MSME
that absorb the majority of the workforce in
Indonesia is believed to have a significant impact on
poverty alleviation efforts. Meanwhile, the impact of
the increase in fuel prices seems to be increasingly
evident. From the preliminary data, the poverty rate
rose by 2%, therefore the realization of the
distribution of BBM compensation funds to hold
back so many people who became poor became
important, although there were still many doubts
about their abilities. Many programs have been
promised by the government to connect BBM
compensation funds ranging from providing
education, health assistance to providing micro
credit for Micro, Small and Medium Enterprises
(MSME) (Retnadi, 2007)
The existence of women entrepreneurs in
economic activities today has shown a broad
spectrum and role in the midst of society, because it
is not only able to contribute to increasing family
income but also to increasing economic activity and
national income. This can be seen from the
proportion of women in MSME at 40% (Tamim,
2008).
On the other hand, with the advancement of
technology it also has a positive impact on women
workers where with the advancement of technology
there have been changes in characteristics in certain
fields of work which usually only can be done by
men now that can be entered and worked by women.
Female Entrepreneurship Development Model in Poor Households in Desa Paluh Manan, Kecamatan Hamparan Perak
701
Thus women have an increased opportunity to enter
the world of work and participate in various aspects
of the economy, of course, while still paying
attention to the characteristics of women as creatures
of God who are given greater responsibility to
support the welfare and success of the family. This
shows the strategic position of women in improving
the welfare of their families (Ratnawati, 2011).
One of the characteristics of women which is at
the same time the superiority that needs to be
continuously developed, especially for efforts to
increase the income of the poor and district / city
minimum wage (UMK), is patience and
thoroughness in doing work. This character
encourages the wider range of economic activities
that can be carried out by women and may be less
attractive to men. And for SME themselves,
accuracy in financial management is very important
to be able to drive the success of this business
considering that capital issues are a considerable
obstacle in developing this business (Nainggolan,
2016).
Gikonyo et al. (2006), conducted a study of
young women with cases of women in rural areas of
Malaysia, and using economic, social,
psychological, business management and gender
approaches found that scaling-up models could be
used to encourage economic improvement in rural
women. This is driven by the fact that traditionally
women have been involved in micro-scale business
carried out individually and with their husbands. So
it is reasonable to make this micro business as a
basis for the development of female entrepreneurs in
the context of family economic sustainability.
Jati (2012) conducted research under the title of
Analisis Motivasi Wirausaha Perempuan di Kota
Malang. The results of the study show that
achievement, affiliation, anantomy and dominant
variables are factors that influence a person's interest
in conducting entrepreneurial activities.
Laura and Sri (2009)conducted research under
the title of Implementasi Model Pengembangan
Entrepreneur Perempuan Muda Pada Rumah Tangga
Miskin di Sumatera Barat. The results of the study
show that the model of developing young female
entrepreneurs in poor households in West Sumatra is
a scaling model where young women have a high
motivation to start their own businesses, especially
in the fields of trade and agriculture.
Hayati (2007) conducted a study with the title of
Studi Terhadap Pemberdayaan Perempuan Dalam
Pengembangan Usaha Kecil Menengah (UKM) di
Kabupaten Garut. The results of the study show that
batik entrepreneurship that is synonymous with
women's entrepreneurship is still a challenge
because besides its development, it has not yet
satisfied the traditional social and cultural influences
of the people that are still very thick. One of the
cases that occurred in the development of
entrepreneurship in Garutan batik which was not
free from the influence of the social, economic and
cultural factors of the Priangan people. This is
reinforced by the image of people who are more
familiar with batik and easier to get batik from
Central Java.
Marwanti and Astuti (2012) conducted a study
entitled Model Pemberdayaan Perempuan Miskin
Melalui Pengembangan Kewirausahaan Keluarga
Menuju Ekonomi Kreatif di Kabupaten
Karanganyar. Data was collected through
observation, interviews, focus group discussions,
and documentation studies. The analysis technique
uses interactive analysis and gender analysis from
Sara Longwee. The results of the study indicate a
model called Pro Poor Capacity Improvement
(CPIM) which involves several components such as
the potential of poor women, barriers, opportunities,
family intervention, and freedom.
Singh and Belwal (2008) conducted a study
entitled Entrepreneurship and SMEs in Ethiopia:
Evaluating the role, prospects and problems faced by
women in this emergent sector. Data was collected
through extensive review of the existing literature,
incorporated a ground survey and focused interviews
with groups of female entrepreneurs for assessing
the factors related to entrepreneurship. The data
pertaining to these issues were collected using 90
personally administered “schedules” in eight areas in
Addis Ababa on the basis of stratified sampling. The
results of the study indicate that there are problems
in the areas of securing finances for establishing and
running SMEs, lack of entrepreneurial and
management competence and exposure, problems in
finding the markets and distribution networks;
limited opportunities for promotion and
participation; limited amount of government and
institutional support; absence of technological know-
how and integration mechanism; and rampant
corruption in an undisguised or disguised form, as
major bottlenecks.
3 RESEARCH METHOD
This research is a qualitative descriptive study
through a phenomenological approach.
Phenomenology studies are studies that specialize in
phenomena and realities that appear to examine the
explanations therein. Research is carried out in
Paluh Manan, Deli Serdang Sub-district.
Data was collected by conducting in-depth
interviews, observations, documentation, and focus
group discussion. The number of informants in this
UNICEES 2018 - Unimed International Conference on Economics Education and Social Science
702
study was 10 people consist of Ketua Kehormatan
Asosiasi Business Development Service Provider
Indonesia (ABDSPI) Regional Sumut, praktisi
UMKM, Kepala Seksi Produktivitas dan Pemasaran
pada Dinas Koperasi dan UMKM Kabupaten Deli
Serdang, Kepala Desa Paluh Manan and women in
desa Paluh Manan.
The variable used in this study were individual
characteristic, geographic characteristic and
economical potential characteristic. Data analized by
using interactive data analysis which consist of three
steps namely data reduction, data display, and
conclution.
4 ANALYSIS
Desa Paluh Manan is located in Hamparan Perak
Sub-district, Deli Serdang District, with a number of
heads of families as many as 157 families with
occupational backgrounds as fishermen, self-
employed, or not working / unemployed with 97 as
many. In general, women's education in poor
households is still relatively low, with most of them
having elementary and junior high school education.
The majority of the people living here are Banjar
and Javanese, with livelihoods as fishermen, fish
farming in ponds and also oil palm plantations.
Besides, many roof and stick craftsmen were found
which were made from nipah leaves. Using small
canoes, people pass by in the river to look for nipah
leaves that grow around the banks of the river. These
nipah leaves will be used by women / mothers in
poor households to cover them and sell them to
agents who come to collect the sticks, and the leaves
can be used to make roofs. From the work, their
average income per week is Rp. 150,000.00 or a
month of Rp. 600,000.
Paluh Manan is one of 20 villages in Hamparan
Perak Sub-district, Deli Serdang District. When
crossing Paluh Manan, the roads have been paved in
concrete, unlike before where there were still
cobbled streets, broken holes. Occasionally, the
cultivation of shrimp, crab or tilapia ponds is also
cultivated, as well as laying nipah plants along the
river flow. The products of the community's
aquaculture have arrived abroad. Shrimp and soft
shell crabs are the mainstay of products in this
village from year to year.
In addition, there are many tourist objects in
Hamparan Perak such as Siba Island and Lope-Lope
Island, which is a potential collaboration for women
in Desa Paluh Manan in marketing dinner plate
pottery. For this matter, certainly cooperation with
related partners is needed so that the distribution of
pottery production can be carried out well. It is
expected that the existence of tourist areas will be
able to encourage the growth and development of
small businesses around the area, so that it will be
able to encourage economic activities of the
community around the tourist area.
The social and economic activities of a region
cannot be separated from the existing infrastructure
conditions in the area. The majority of women's
residential areas in RTM in Desa Paluh Manan are
less than 6 (six) km from the sub-district. In the past
two years there have been several clean water
facilities in the form of bore wells, toilets and
electricity, although there are still people who use
river water to meet their clean water needs.
The market has an important role in economic
activity, the existence of the market will greatly
determine the economic movement of people in an
area. When viewed from the nearest market location,
women in RTM live close to the market where the
distance is less than 1 (one) km, but this market has
not operated every day, but only on Wednesday,
different from the market in the sub-district, which
operates every day , and usually the people of Paluh
Manan will go to the market center in the sub-
district if they need goods with certain specifications
and certain quantities.
The existence of schools is very important to
improve the skills and abilities of people's thinking,
in the RTM domicile area school facilities are
available, especially at the elementary and junior
secondary levels. To continue to a higher level they
must leave their area because high school level is in
the sub-district.
5 RESULTS
From the analysis that has been stated previously, it
can be seen the individual characteristics of the
female community namely that based on age,
women in Desa Paluh Manan are women of
childbearing age who are eager for independence in
working with low educational backgrounds, namely
elementary and junior high schools. So far, they
have worked to help fulfill their family's needs by
earning very little and categorized poor income,
which is an average of Rp. 600,000 per week.
Women in Desa Paluh Manan have a strong
motivation to be able to earn more income and really
expect training that can improve skills in their
business fields, such as self-motivation training,
hard skill training that improves skills, and
Female Entrepreneurship Development Model in Poor Households in Desa Paluh Manan, Kecamatan Hamparan Perak
703
assistance from good institutions universities and
governments that will monitor and provide input for
the development of their businesses.
Desa Paluh Manan also has geographical
potential where this village is a village in the coastal
area with the availability of natural resources as raw
material for the products produced. Besides, the
availability of infrastructure is also adequate as
market access for the products produced.
The obstacles in this case are lack of business
capital, weak marketing, weak skills from the side of
human resources, the absence of a forum or network
that helps businesses, there is still a lack of attention
from the government and institutions related to the
sustainability of the business being run. For this
reason, there is a need for attention from related
parties to improve the situation of women there. For
this reason, an entrepreneurial development model is
offered which involves relevant parties who will
help solve existing problems.
6 CONCLUSIONS
The conclusions that can be given from this study
are:
a. The potential of women in poor households in
Desa Paluh Manan is women of productive age
and have the motivation to progress, be
independent and have a strong desire to
improve the family economy, also have an
entrepreneurial attitude that will support
business success. Besides, Desa Paluh Manan
has regional potential, namely the availability of
natural resources, the sufficient existing
infrastructure which is suitable to encourage
economic activities of the community, as well
as the socio-cultural conditions of the people
who always encourage citizens to progress and
improve the family economy.
b. The obstacles that Desa Paluh Manan has are
the lack of marketing, having low skills, lack of
capital, non-formal education or training to
improve skills, not yet having a forum that helps
work together in marketing products and
capital.
c. Based on the potential of women, the potential
of the region and the constraints they have, an
entrepreneurial model that is expected to be
implemented by women entrepreneurs is
developed: (1) through socialization, education,
training and mentoring activities such as
motivational training to raise awareness the
importance of developing family
entrepreneurship toward a creative economy,
developing creativity through capacity building
so that the products produced are attractive to
buyers and according to market tastes and
taking into account market potential , micro
credit institutions such as through strengthening
networks between poor women entrepreneurs
and local entrepreneurs as media learning by
doing (2) Establishment of special organizations
as a forum that will help in terms of capital,
production and marketing such as cooperatives,
joint business groups on the basis of common
types of businesses, BUMDes, and joint
markets. (3) Expansion by using the adopted
father system (Sistem Bapak Angkat) by
involving as many local entrepreneurs as
possible so as to strengthen business capital and
markets for women entrepreneurs.
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