service (Ray et al., 2004). Human resource with its 
human capital becomes an important issue in this 
resource based view approach, rather than focusing 
only on problem coping strategies, the people 
centered practices focused more on the human 
capital and require a more positive approach on the 
work force such as implementing a transcendence 
spirituality in the workplace (Robertson and Liu, 
2011). The spiritual approach in the workplace, for 
example, serves as the valuable, rare, difficult to 
imitate resources which define the core 
competencies of the firms. Strategic value of these 
intangible spiritual capabilities comes from their 
rarity (Barney et al., 2007; Stead and Stead, 2014). 
Whereas most organizations understand that 
sustainability can improve their profits, 
organizations with a deep understanding and 
commitment to the sacredness of work, its people, 
the stakeholders, the environment and even the 
universe, are rare (Jurkiewicz and Giacalone, 2004). 
This research will focus on a snap shot portrait of 
how spirit at work is implemented as intangible 
resource capabilities to produce competitive 
advantage in the RBV framework.  The religious 
root is seen from two major religious ethics of Islam 
and Protestant business ethics.  The two are selected 
since both represent the two highest numbers of 
religious adherents in the world (El Garah et al., 
2012; Hunter, 2007). The psychological root is seen 
from the studies of Spiritual intelligences which 
have emerged into the managerial psychology area. 
All these three major subjects of origin, namely: 
Management, Theology and Psychology had 
supported the growth of research on workplace 
spirituality. Even though the notion of spirituality is 
relatively new, but there have been more than 300 
titles in the 1990s (Garcia-Zamor, 2003) on the 
general subject of workplace spirituality. 
Researchers agree in one important issue that 
spirituality seems to be an important source of 
organizational competitiveness by its impact toward 
performance and organizational commitment 
(Arménio Rego and Pina e Cunha, 2008)
. 
2 LITERATURE REVIEW 
Researchers from the MIT Sloan Management 
Review and the Boston Consulting Group found that 
leading firms in the sustainability revolution, such as 
Unilever, Johnson & Johnson, New Belgium 
Brewing, and Procter and Gamble, place a very high 
value on spirituality. Even though spiritual slogans 
and jargon can be posted as corporate values on the 
wall, the real spiritual value of nature and 
humankind cannot be touched or displayed, but it 
can certainly be experienced, and the impact can be 
felt when the spirit exists.
 Firms strongly believed 
that spirituality, even though intangible, will 
improve their long-term competitiveness (Neal, 
2013). 
There is sufficient evidence supporting the 
relationship between spirit at work, personality, 
personal and work outcomes. Kinjerski had 
successfully conducted empirical relationship 
between spirit at work toward organizational 
commitment and job satisfaction. The measurements 
had
  been tested and were proven significant 
(Kinjerski, 2013).
 
The spiritual leadership construct developed by 
Fry and Whittington (2005) extended the spiritual 
leadership theory by exploring the concept of well-
being, human health, character ethics, positive 
psychology, spiritual leadership and other new 
development in spirituality in the workplace. Fry 
(2003) proposes a model of spiritual leadership 
which would have a certain qualities of 
implementing  the spiritual leadership at work (Fry 
and Altman, 2013). Leaders create a vision wherein 
organization members experience a sense of calling 
in that their life has meaning and makes a difference. 
Establishing a social/organizational culture based on 
the altruistic loves of leaders will show leaders with 
genuine care, concern, and appreciation for both self 
and others, thereby producing a sense of 
membership and feeling of being understood and 
appreciated. Spiritual Leadership talks about 
motivation which includes the forces, either external 
or internal to a person, which arouses enthusiasm 
and persistence to pursue a certain course of action.  
Motivation in the workplace results when leaders 
create an environment that brings out the best in 
people as they achieve and receive individual, group, 
and system-wide rewards. It refers to those desires 
that, coupled with expectation of reward contingent 
on performance, cause the individual to exert effort 
above minimum levels, be spontaneous, and exhibit 
exploratory/cooperative behaviors  (Stead & Stead, 
2014). 
Spiritual leadership theory can be viewed in part 
as a response to the call for a more holistic 
leadership that helps to integrate the four 
fundamental arenas that define the essence of human 
existence in the workplace—the body (physical), 
mind (logical/rational thought), heart (emotions; 
feelings), and spirit (Fry, 2003). Such a call that 
perhaps requires a new organizational paradigm that 
no longer views the study of the humanistic,