2 LITERATURE REVIEW 
Martono and Harjito (2005) defines the dividend 
policy (dividend policy) is a decision whether the 
profits obtained at the end of the year the company 
will be distributed to shareholders in the form of 
dividends or be retained to increase the capital used 
to finance investment in the future. The dividend 
payout ratio (dividend payout ratio) determine the 
amount of profit to be shared in the form of cash 
dividends and retained earnings as a source of 
funding. The dividend payout ratio indicates the 
percentage of corporate profits paid out to 
shareholders in the form of dividends.  
The amount of the dividend depends on the 
dividend policy of each company. According Suharli 
(2006), in general, adopted dividend policy the 
company is one of these policies, namely: 
•  Constant dividend payout ratio, there are several 
ways set the dividend payout ratio that is 
distributed permanently in a specific percentage 
or ratio, namely: 
(1) pay the amount fixed percentage of annual 
income, 
(2) determining the dividend to be given in a 
year is equal to the amount fixed percentage 
of profit the previous year, and  
(3) determine the projected payout ratio for the 
long term. 
•  Stable per share dividend. 
2.1  Policies that Determine the Amount 
of Dividends in the Fixed Amount 
This policy shows the company to maintain high 
profits. 
2.1.1 Profitability 
Profitability ratio is the ratio to assess the company's 
ability to make a profit Kashmir (2010). This ratio 
also provides a measure of the effectiveness of 
management of a company. This is demonstrated by 
the make profit from sales and investment income. 
One of the profitability ratio is the ratio of earnings 
per share (Earning Per Share) or also known as book 
value ratio. Simamora (2012) profitability can be 
measured in terms of absolute rupiah, such as net 
income, or based on the ratio. Analysis of profitability 
(profitability analysis) consists of tests conducted to 
evaluate the performance of a particular company's 
profit for the year. The results are then combined with 
other data in order to potential earnings power of the 
company, which is considered important for the 
managers, creditors, and shareholders for the long 
term the company must operate with a satisfactory 
profit in order to stay alive. Significant earnings 
capacity also for other financial statement users, such 
as suppliers and unions, who are interested in 
fostering sustainable relationships with companies 
that are financially healthy. 
2.1.2  Growth of Sale (Sales Growth) 
According Kesuma (2009), sales growth (growth of 
sales) is an increase in sales from year to year or from 
time to time. Companies that have high sales growth 
rates will require more investment in different 
elements of the assets, either fixed assets or current 
assets. The management need to consider the 
appropriate funding source for the asset purchases. 
Companies that have high sales growth will be able 
to meet its financial obligations if the company 
finance its assets with debt, and vice versa. According 
to (Riyanto, 2001), the growth of the company is one 
of the factors that affect dividend policy. The faster 
the growth rate of a company, the greater the need for 
the necessary funds to finance the company's growth. 
The greater the funding needs for the foreseeable 
future, the company is more than happy to hold the 
profits from the pay it as dividends to shareholders. 
2.1.3  Size of Firm (Company Size) 
Brigham and Houston (2001), the size of the company 
is the average total net sales for the year to several 
years. In this case the sale is greater than the variable 
costs and fixed costs, it will obtain the amount of 
income before taxes otherwise if the sale is smaller 
than the variable costs and fixed costs. 
2.2  Overview of Empirical 
2.2.1  Effect of Profitability on Dividend 
Policy 
Goddess (2008) Profitability negatively affect 
dividend policy, if a company has a high income will 
be used for operations or for investments that will 
reduce the distribution of dividends. Marpaung and 
hardianto (2009) had a negative effect on the 
profitability of the dividend policy, the higher the 
profit earned by the company then used for operations 
so that dividends received by investors is low. Hayati 
(2013) profitability has a positive effect dividend 
policy by using ROA (Return on Assets) explains that 
the level of corporate profitability will have an impact 
on increasing the dividend by the company.