Building Entrepreneurship by Utilizing Internet for Youth in Padang

Bulan Medan

Ainun Mardhiyah

1,2

Faculty of Social and Political Sciences, Universitas Sumatera Utara, Jl.Dr.A Sofyan No 1 Medan 20155 Campus,

Indonesia

Business Administration Programs, Universitas Sumatera Utara, Jl.Dr.A Sofyan No 1 Medan 20155 Campus, Indonesia

Keywords: Entrepreneurship, Importance of Entrepreneurship, Utilizing the Internet.

Abstract: The importance of interest in entrepreneurship should have been instilled early on, but not all people think

about it, even to the age of no longer many people are not interested in entrepreneurship. Many people succeed

with entrepreneurship, but few people are interested in entrepreneurship. This is why the need to instill

entrepreneurial interest in the community. Especially at this time of advanced age, marketing is not only done

traditionally, but can be done online, this is one of the benefits of the internet. This is why it is important to

conduct socialization to the community, especially in this case the Padang Bulan youth regarding the

importance of Building an Entrepreneurial Spirit in using the internet. This method of community service

activities by means of socialization, discussion, and motivating participants to have an interest in

entrepreneurship by utilizing the internet. In connection with this, it is felt necessary to provide socialization

and training on entrepreneurship to youth in the Padang Bulan Medan area. After socialization and training,

participants became more knowledgeable in asking for entrepreneurship by using the internet.

1 INTRODUCTION

The progress of a country is certainly judged by one

of the factor indications, namely the level of

entrepreneurship in the country. Minister of

Cooperatives and Small and Medium enterprises

(SME)

. Anak Agung Gede Ngurah Puspayoga said

the number of Indonesian entrepreneurs had only

reached 3.1 percent of the population. This ratio is

still lower compared to other countries such as

Malaysia 5 percent, China 10 percent, Singapore 7

percent, Japan 11 percent and the US 12 percent. The

entrepreneurial ratio of 3.1 percent is still lower

compared to other countries, (kumparan.com). Ut at

least it has been above the minimum limit of 2 percent

and it will continue to grow. Most people look one

eye at entrepreneurs, even for some people being

entrepreneurs is very frightening, because facing a

high level of risk (loss, bankruptcy and so on) is a sure

thing for an entrepreneur. On the other hand being a

worker is faced with a risk that is not much greater

than an entrepreneur. Faced with the fact that there

are employees at high risk, such as: layoffs, salary

deductions, pensions, lack of salaries earned,

mutations and so on.

In entrepreneurship it is undeniable that humans are

valuable assets to run business operations. Therefore,

it is necessary to pay attention to the quality and

performance of human resources adjusted to the need

to maximize productivity. In this regard, community

service was carried out in the form of socialization

Building an Entrepreneurial Soul by Using the

Internet for Youth in Padang Bulan Village, Medan.

This activity is a small step that can be done by

channeling the thoughts obtained from learning to be

useful for the loss of society. Steps taken by

motivating youth in Padang Bulan Medan. Spreading

enthusiasm for entrepreneurship in a series of

activities that strive to stimulate young people to

create interest and willingness to entrepreneurship. In

the end, by starting to think about business ideas that

have the opportunity to be realized in the

neighborhood around Padang Bulan Medan. In the

long term, the goal of implementing this activity is the

emergence of a new generation of entrepreneurs with

good and competent capacity to be able to increase

regional economic growth and assist local

government efforts in alleviating poverty and

unemployment.

Base on the description of the analysis result above,

the formulation of the problem is compiled, namely:

1724

Mardhiyah, A.

Building Entrepreneurship by Utilizing Internet for Youth in Padang Bulan Medan.

DOI: 10.5220/0010096817241727

In Proceedings of the International Conference of Science, Technology, Engineering, Environmental and Ramiﬁcation Researches (ICOSTEERR 2018) - Research in Industry 4.0, pages

1724-1727

ISBN: 978-989-758-449-7

a. The low level of understanding of the

community, especially the youth in Padang

Bulan Medan, will be the business prospects

by utilizing the internet.

b. How to Build an Entrepreneurial Soul by

Using the Internet for Youth in Padang

Bulan Urban District, Medan.

2 LOW UNDERSTANDING OF

THE SOCIETY OF BUSINESS

PROSPECTS BY USING THE

INTERNET

Nowadays, internet use is rampant in various fields, it

can be said that almost all people in the community

already know the name internet, but internet usage is

not mostly used for applications and for fun.

Whereas

if seen, many business prospects can be done by

utilizing the internet. One of them is by

entrepreneurship, many ways are done by an

entrepreneur at this time to market a product or item

to be marketed. Only by staying at home but business

can go on, but you could say there are still or even

more people who do not know about this, such as

someone can make crafts such as bags, veil

ornaments, but only marketed by word of mouth, or

in traditional markets, of course this marketing will

not be broad, and it could be people who actually

want to buy, but not because they do not know if there

are people who sell the product.This is one of the

potentials of the internet for entrepreneurship, it can

be by using the internet to market it, so that the

marketing becomes increasingly liable, such as

creating an account at Shopee, Open a Lapak, and

others. So besides products that are traditionally

marketed, can also be marketed through the internet,

and prospective customers will also increase with the

increasing marketing strategies in this case by using

the internet.

3 BUILDING AN

ENTREPRENEURIAL SOUL BY

USING THE INTERNET

Entrepreneurship is a mental and mental attitude that

is always active as well as creative and able to create

increased income in that business. If someone has

entrepreneurship or business then he will have the

desire and motivation to be able to develop it and

change it for the better, although little by little he must

have the desire to change or develop his business to

be more advanced and also able to think to add

another business.

The importance of entrepreneurship

and working with the results of his own sweat is very

influential on life in the future, if working well will

certainly give good results, and vice versa, a person is

required to seek rizki to provide for themselves and

their families.The internet is a collection of networks

of world computer networks consisting of millions of

small units, such as education networks, business

networks, government networks, etc., which together

provide information services such as e-mail, online

chat, file transfer , and linked each other between web

pages and other web page sources. The internet is one

of the media as well as a solution in the marketing of

today's digital creative society society. The internet

does have great potential, not just as a media

infrastructure, socializing, collaborating, but the use

of the internet as an economic medium to develop

productive businesses is also the right choice

Benefit of the internet for the world of

entrepreneurship:

1. The internet is a technology created by

information sources. With the internet, many

business people can search for any

information related to their business. As for

materials, processing methods and also how

to market them.

2. The internet does not only help business

people who have long been involved in

business. The beginners can start being

interested in entrepreneurship if they get

knowledge about business.

3. The benefit of the internet in the business

world is that it can facilitate business people

to supply goods that become their business

commodities. For example, there is someone

whose business in the fashion field is like

that which is currently rife, he can just use

internet services to find information about

the latest fashion world.

The following are examples of the type of business

that can be through Internet media:

1. Selling Products. If someone has aproduct, it

can be marketed through internet media, it

can be through social media such as

Facebook, Instagram, and others.

2. Online Marketing. A person can sell other

people's products through a website that has

been created. Or it could also be through

online sales applications that are currently

Building Entrepreneurship by Utilizing Internet for Youth in Padang Bulan Medan

1725

rife like Shopee, Open Lapak, Pedia Shop and

others.

3. Buy, develop and sell websites. If someone is

smart in creating a website, then the website

can be traded, and of course the usefulness

and benefits of the website is very much

especially for people whose lives are

inseparable from the internet world.

4. Build an online community such as forums,

dating and social networking sites. Using

this online community is like creating a

forum, if there is something to discuss, it can

be through the forum, and you can not meet

each other in the forum, but only through

online, can you communicate between one

another, so that it doesn't interfere with each

other's activities.

The expected output target with this activity is in

accordance with Clelland's opinion stating that there

are 8 main characteristics found in an entrepreneurial

person as follows:

1. Encouragement of achievement: all

successful entrepreneurs have a great

desire to achieve an achievement.

2. Work hard: as a big entrepreneur: "get

drunk", in order to achieve the goals you

want to aspire to.

3. Pay attention to quality: the entrepreneur

handles and oversees his own business

until he is independent, before he is still

with a new business again.

4. Very responsible: entrepreneurs are very

responsible for their efforts, both

morally, legally and mentally. Reward-

oriented: entrepreneurs want to achieve,

work hard and are responsible and they

expect rewards that are similar to their

efforts. The reward is not only in the

form of money, but also recognition and

respect.

5. Optimistic: entrepreneurs live with the

doctrine of all time good for business,

and everything is possible.

6. Oriented on good work (excellence

oriented), often entrepreneurs want to

achieve outstanding success and demand

everything that is first class.

7. Able to organize: most entrepreneurs are

able to integrate parts of their business in

their business. They are generally

recognized as successful "commanders".

8. Money-oriented, money pursued by

entrepreneurs is not solely to meet

personal needs and business

development, but is also seen as a

measure of work performance and

success.

The service activities carried out are as follows:

1. The opening, in the form of socialization to

the community in this case the youth in

Padang Bulan Medan urban village about

the importance of entrepreneurship from an

early age.

2. Training in the Use of the Internet for

EntrepreneursIn this training participants

were facilitated and provided the necessary

equipment in the use of the internet for

entrepreneurship. This training is expected

to add to the knowledge provided, so

participants are increasingly convinced of

their abilities after gaining that knowledge

so there is no need to fear fear that often

occurs in starting entrepreneurship such as

fear of failure, fear of not being sold, and

until the fear of bankruptcy. By utilizing the

internet the participants are taught how to

market their products not only through

traditional, but can be wider by using the

internet.In this activity participants are

taught how to market their products or

businesses such as through Instagram,

Shopee, Open Lapak, Lazada. Participants

were interested in using the media to market

their products, especially as long as those

who already had businesses such as pastries

and wet cakes, they marketed it only from

door to door or word of mouth, so the

business was less popular. By participating

in this training, participants were interested

in marketing through internet media

applications that had been taught during

training.

3 CONCLUSIONS

The socialization and training program conducted

aims to provide knowledge to participants. After the

training was conducted, the participants had

knowledge about entrepreneurship and about the

benefits of the internet for entrepreneurship. In the

training process, participants are facilitated with a

data packet card so that they can easily use internet

facilities. From the training, participants have a more

developed mindset in carrying out their

ICOSTEERR 2018 - International Conference of Science, Technology, Engineering, Environmental and Ramiﬁcation Researches

1726

entrepreneurship so that they can see economic

opportunities in their neighborhood and can be

utilized optimally to improve their economy.

ACKNOWLEDGEMENTS

If any, should be placed before the references section

without numbering.

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