riurungngi sibawa sirik. Naiya pappanrena matutu-e. 
Naiya ripainungengngi tike. Ricapu-capui tau-e 
sibawa ninik”  (Sikki,  1998).  It  means  that  it  is  not 
easy  to  applu  an  honesty  because  it  is  likened  as  a 
wild  bird,  and  we  do  not  know  how  to  tame  it.  To 
tame a wild bird, it have to be caged with ‘a shame 
feeling’  (siri’).  Its  meal  is  awareness.  Its  drink  is 
heart.  Then  it  is  cared  with  an  anxiety  and 
thoroughness. That is an illustration of human ability 
that  is  based  by  an  honesty,  awareness  and  shame 
feeling if he want to act unreasonable. According to 
other  expression:  “Naiya ponna lempuk-e, tellu 
mpuwangengngi. Seuwana, iyapa napodai kadopi 
molai. Maduwanna, iyapa napogauk i kadopi 
lewuruwi, ri munripi taue. Matelluna, tennaenrekie 
waramparang ripalolo, tennasakkarengi ada-ada 
maddiolona” (Sikki, 1998). It means that there are 
three cause of honesty, the first is said what is able to 
be  done,  the  second  is  done  what  is  able  to  be 
answered, the third is never accept any bribe and does 
not deny any thing has been said. 
According to the expression above, it seems that 
an  honest  person  will  not  as  easy  to  determine  a 
matter,  however  he  will  think  it,  say  it  then  do  it. 
Likewise,  an  honest  person  will  never  accept  any 
bribe which tend to a corruption, and will never deny 
what he  has said  because he is  truly  aware  that the 
value of what he has said is not only depend on the 
beauty of his words, but also the most important is his 
ability  to  prove  what  he  has  said  (Hall,  1993).  The 
nowadays situation is further different. Many people 
are easy to promise,  but it is very  difficult to  prove 
what  they  have  been  promised  (note  the  campaign 
moment  towards  legislative,  president,  governor, 
regent  or  mayor,  even  a  headman  elections) 
(Harshman & Augustine, 2013). 
Expression that shows pride (read: siri’) of South 
Sulawesi  people  that  are  frequently  found  in  the 
heritage media stated that, “Malai bukurapa ricauke, 
Mappalimbang rimajeng ripangonroe” (means: It is 
embarrassing to be defeated, killing to be conquered). 
This  expression  is  meant  denotatively  as  reminder 
that lost in the life struggle or fight because of forcing 
state  is  common  even  it  is  embarrassing,  but 
subjection  in  the  meaning  of  recumbency  is  an 
extraordinary  matter  that  is  prohibited  to  be  done. 
While  connotatively,  the  expression  above  can  be 
meant that it is better to die with honour than to live 
infamy. 
There  is  also  a  statement,  “E makkunrai sappoi 
alemu nasaba’ siriqmu, e worowane sappoi alemu 
nasaba’ asabbarakengí” (means: Oh! Women, build 
fences  inside  yourself  for  honour,  Oh!  Men,  build 
fences  inside  yourself  with  patience).  According  to 
that statement, it can be explained that woman’s pride 
is reflected from her good behavior by trying to guard 
her honour  both  in  the family nor  society, thus  she 
well be spared from reproach. Likewise for a man, he 
must have ability to refrain himself from provocation, 
envy  and  emotion,  especially  for  doing  despicable 
action  by  fortify  himslef  with  patience  (Janitra  & 
Prasanti,  2017).  Therefore,  in  the  South  Sulawesi 
society, pride is an inner value that must be guarded 
and maintained. Moreover, it has been said expressly 
that  pride  is  a  differentiator  between  human  and 
animal, therefore, people  who do not  have a shame 
(pride) will be similar with animal. 
In  order  to  release  them  from  any  difficulty 
especially in fulfilling ther basic needs, both in case 
of meal and housing, all the capable people should be 
corncerned and  and help them. The help for people 
who have problem in their basic needs usually in the 
form of looking for a productive occupation, so they 
are  able  to  enjoy  their  life  in  the  future  days,  for 
example  is  ask  them  to  take  care  the  field,  farm, 
livestock and so on. Some expressions that are related 
to  the  young  live,  either  it  is  related  to  romance  or 
love affairs, this cannot be separated from the actors 
of  the  heritage  media  in  South  Sulawesi.  One  of 
advice  expression  which  is  known  and  become  the 
main consideration for the youth before deciding to 
get  married.  The  expression  is,  “Nappai tauwe 
makbawine narekko naulleni maggulilingiwi 
dapurengnge wekkapitu” (Sikki, 1998). It means that 
‘A man is allowed to married if he is able to round the 
kitchen seven times’. 
On  the  expression  above,  the  emphasis  word  is 
‘kitchen’.  The  metaphore  of  kitchen  signify  a 
connotative meaning. The word of ‘kitchen’ on that 
sentence is a symbol toward the main problem in the 
married life that is the basic needs, so it can be defined 
that  that  expression  reminds  the  youths  who 
determine  to  get  married  to  always  prepare 
themselves  well,  such  as  have  a  permanent  job 
(permanent  income)  so  they  can  maintain  the 
household  needs  (Kenny,  2005).  Related  to  that 
matter, the words ‘seven times’ reflect the number of 
days  in  a  week.  It  can  be  explained  that  the  youths 
must be able  to bear their family  living all the  time 
continuously (Lewis & Wigen, 1997). 
There  also  a  sentence,  “Cecceng ponna, canga-
canga tengngana, sapiripalek cappakna” (Sikki, 
1998)  (See  aslso  Sureq Magazine  edition  II/V/2008 
page 39). It means, unfair at the beginning, selfish at 
the  middle,  lost  altogether  as  the  result.  This 
statement  is  also  become  a  philosophy  or  life 
guidance for the South Sulawesi people that means a 
greedy character will begin a desire to be selfish, then