every situation that requires individuals to rely on and 
depend  on  themselves,  such  as  when  they  enter 
college  outside  the  city,  accepted  to  work  in  a 
company, have a partner, or are having problems with 
friends.  Individual  independence  will  help  him  be 
ready for every situation and problem. Independence 
is the ability to perform and account for the actions it 
undertakes and to forge a supportive relationship with 
others  (Steinberg,  2002).  According  to  Shaffer 
(2002), independence as the ability to make decisions 
and  make  himself  the  source  of  the  power  of  self-
emotion so as not to depend on others. 
According  to  Nimran  in  Kurniawati  (2007:  17) 
personality  can  be  defined  as  the  whole  way  how 
individuals react and interact with others. According 
to Robbins (2008: 127), personality is the whole way 
in which individual individuals react and interact with 
other  individuals.  According  to  Sofyandi  and 
Garniwa (2007: 74), one's personality is a relatively 
stable  set  of  characteristics,  tendencies  and 
temperaments that are largely shaped by heredity and 
by  social,  cultural,  and  environmental  factors. 
According to Gibson et al (1985: 70), personality is a 
unique  pattern  of  behavior  and  mental  processes, 
which characterize a person. 
4.1  Revitalization 
The  notion  of  revitalization  may  mean  processes, 
means  and  or  actions  to  revive  or  reenforce  any 
program  of  activity.  So  in  general  the  notion  of 
revitalization  is  an  attempt  to  make  something  that 
becomes  important  and  very  necessary.  Various 
words of revitalization are often used to perform one 
purpose  such  as  the  revitalization  of  education,  the 
revitalization  of  an  area,  the  revitalization  of  local 
wisdom and various other revitalizations along with 
the times. [Revitalization by Danisworo (2002) is an 
attempt to revitalize a once vital / but then decline / 
degradation.  Gouillart  and  Kelly  (1995)  define 
revitalization  as  an  effort  to  encourage  growth  by 
linking organizations to their environment 
4.2  Social Engineering 
Social engineering is an art of manipulating a 
scientific movement of a particular ideal vision aimed 
at influencing social change, which can be either good 
or bad and can be either honest or lie. (Matta, 2006). 
Social  engineering  can  also  be  interpreted  as  a 
process of planning, mapping and implementation in 
the context of changing the structure and culture of a 
societal social base (Khasali, R., 2006). 
Cultural  Intellectual  Values,  Based  on  this  form, 
culture can be categorized into two main components, 
namely  material  culture  and  non-material  culture. 
Material  culture  refers  to  all  real,  concrete, 
community  creations.  Included  in  this  material 
culture  are  the  findings  resulting  from  an 
archaeological  excavation:  clay  bowls,  periscations, 
weapons,  and  so  on.  Material  culture  also  includes 
items, such as television, airplanes, sports stadiums, 
clothing,  skyscrapers,  and  washing  machines. 
Nonmaterial  cultures  are  abstract  creations  passed 
down  from  generation  to  generation,  such  as  fairy 
tales, folklores, and traditional songs or dances. 
4.3  Local Wisdom 
Local wisdom is part of the culture of a society that 
can  not  be  separated  from  the  language  of  society 
itself.  Local  wisdom  is  usually  passed  down  from 
generation  to  generation  through  word-of-mouth. 
Local  wisdom  is  in  folklore,  proverbs,  songs,  and 
people's games. 
5  METHOD 
The  method  used  is  quantitative  method.  The 
population  of  this  study  is  all  students  of  the  final 
semester at university X and the number of samples 
in  this  study  amounted to  80  people. The  sampling 
technique is the total sample. Data analysis is done by 
multiple linear regression analysis that is to know the 
steering between two independent variables (X) that 
is  abstract  culture  (X1)  concrete  culture  (X2)  with 
dependent  variable  of  Development  of  Batman's 
Personliness and Personality (Y). This analysis is to 
know  the  direction  of  relationship  between 
independent  variables  with  dependent  variable 
whether positive or negative and to predict the value 
of  the  dependent  variable  if  the  value  of  the 
independent variable increases or decreases. Further t 
test and F test is conducted to determine whether the 
independent  variable (X)  significantly  influence  the 
dependent variable 
6  RESULT OF ANALYSIS 
Based on the above table obtained the number R2 (R 
Square) of 0.844 or  (84.4,0%).  This  shows  that  the 
percentage of contribution of independent variable (in 
abstract and concrete culture) to dependent variable 
(Variable: Development of Batik and Personality of