was  a  popular  shopping  center,  equipped  with 
children's  playground  and  the  latest  entertainment 
establishment  in  the  city.    The  presence  of  Cunda 
Plaza  encourages  the  construction  of  several  other 
establishments such as Sultan Malikussaleh Airport, 
Bank of Indonesia office and  other  similar  building 
types  in  Lhokseumawe.  The  physical  development 
ensued  from  petrodollar  giving  shape  to  modern 
buildings and the urban landscape of Lhokseumawe.  
It  became  the  capital  of  North  Aceh  District.  The 
growth of the city increased the pace of urbanization 
and the lifestyles of people changed from an agrarian 
to a consumer society. With the existence of Cunda 
Plaza, it became the center of favorite places for the 
youngsters  and  public  at  large.    Along  the  western 
part  of  Cunda  Plaza  there  are  rows  of  retail  shops 
outlets  providing  various  services  and  businesses. 
Thus, Cunda Plaza is a well-known modern shopping 
center  at  that  time.  However,  in  1998,  the  political 
reformation that took place in Indonesia sparked the 
beginning  of  unsafe  and  internal  conflicts  both 
politically  and  commercially.  The  new  political 
movement  affects  the  production  activities  in  PT 
Arun NGL declined tremendously. The decline in the 
production  also  led  to  the  laid  off  the  staffs  and 
general  workers  and  led  to  the  displacement  of  the 
people.    The  shift  of  activities  slowly  taking  place. 
The declining of the activities suddenly turned some 
areas into an unutilized and abandoned urban space 
until late 2010’s. 
The death of “petrodollar city” did not destroy the 
features  of  Lhokseumawe  completely.    In  the  year 
2001 Malikussaleh University was established by the 
government to cater for academic pursuit of the locals 
in  the  northern  region  of  Aceh.    The  location  of 
Malikussaleh  as  a  higher  institution  in  the  region 
became  the  anchor  activities  of  the  city  of 
Lhokseumawe again.  The enrolment of the student at 
the  university  is  reaching  12,000  students  and 
suddenly, it became the hub of neighborhood regional 
development  center.  Once  again,  the  campus 
activities  emerged  as  a  continuous  economic 
attraction to the region.   From there,  the businesses 
started to flourish again. The phenomenon of campus 
activities in Lhokseumawe has become the lifeline to 
generate a life in the city. The outset of this research 
is  focusing  on  the  revitalizing  of  unutilized  urban 
space  of  Lhokseumawe  including  the  Cunda  Plaza 
area for enhancing the city life. 
2  LITERATURE 
The process of revitalization in an area or part of the 
city  includes  improving  the  physical  and  economic 
aspects  of  buildings  and  urban  spaces.  Physical 
revitalization  is  a  short-term  strategy  intended  to 
encourage  long-term  economic  growth.  Physical 
revitalization  believed  to  improve  the  physical 
condition (including public spaces) of the city, but not 
in a long-term process. It is necessary to improve an 
economy  by  considering  the  social,  cultural  and 
environmental aspects of the locality (Danisworo and 
Martokusumo, 2000). 
 
A city is a complex organism and the activities are 
complex as well, thus, economic revitalization do not 
solely  depend  entirely  on  physical  aspects  alone, 
several other aspects need to be addressed as follows 
(Danisworo and Martokusumo 2000): 
 
  Physical  intervention - helps  to  initiate  the 
physical activities of revitalization to be  carried 
out  in  stages,  including  the  development  and 
improvement  of  the  quality  and  physical 
condition  of  buildings,  green  open  space, 
connecting  the  urban  systems,  and  street 
furniture. 
  Economic  rehabilitation - physical 
improvement of places  including the areas that 
are  targeted  for  short-term  economic 
development as well as the informal and formal 
economic activities  either local or international 
economic development for value aided services 
of  the  city.  In  the  vitality  context  of 
revitalization  it  needs  to  be  developed  into 
multi-functional activities that include physical, 
economic, and social activities.. 
  Social / institutional revitalization - The success 
of revitalizing an area will be measurable if the 
elements  used  to  create  an  interesting 
environment is tangible and transparent and not 
solely  on  creating  a  beautiful  place.  These 
activities  should  have  a  positive  impact  that 
helps to improve the dynamics and social life of 
the community. 
 
As explained in the above descriptions, the efforts 
to increase the vitality of the region can be managed 
through an arrangement of elements of attraction and 
activities that is accessible with a strong linkage for 
comfort  and  image  representations.  The  attraction 
element is a region generator expected by the urban 
governance  to  generate  vitality.  The  element  can 
inculcate a place or a sense of place. The place must