The Visual Analysis and Perception’s of Social Media Users in Indonesia to Telkomsel Advertisement

Ira Wirasari, Eka Darma Sinta

2017

Abstract

Various advertisement cellular providers offer an easy internet access for their customer in Indonesia. Those advertisements inflict the growth of social media users and also increasingly limitless and several cause cybercrimes in Indonesia. Based on those phenomenon, Telkomsel launched an advertisement about awareness for cybercrime. This advertisement is containing about the cybercrime that caused by the social media growth. This research aims to determine the meaning message and a creative strategy that contained in the advertisement and analyze the perception of media social users in Indonesia about the meaning of Telkomsel advertisement. The research method is used qualitative method with semiotic approach and to analyze the creative strategy the researcher using the creative strategy theory. This research is also analyze the perceptions of social media users to the advertisement using facet model effects method. The data research was collected by interviews, questionnaires and literature studies. The results of this study indicate that: The meaning of the message contained in the Telkomsel advertisement show that the messages are used is a creative strategy for the advertisement. The message of the advertisement is reached the stage that the viewer of the advertisement understands the meaning of the message.

Paper Citation

in Harvard Style

Wirasari I. and Sinta E. (2017). The Visual Analysis and Perception’s of Social Media Users in Indonesia to Telkomsel Advertisement.In 2nd International Conference on Sociology Education - Volume 2: ICSE, ISBN 978-989-758-316-2, pages 118-122. DOI: 10.5220/0007105507580762

in Bibtex Style

@conference{icse17,
author={Ira Wirasari and Eka Darma Sinta},
title={The Visual Analysis and Perception’s of Social Media Users in Indonesia to Telkomsel Advertisement},
booktitle={2nd International Conference on Sociology Education - Volume 2: ICSE,},
year={2017},
pages={118-122},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007105507580762},
isbn={978-989-758-316-2},
}

in EndNote Style

TY - CONF

JO - 2nd International Conference on Sociology Education - Volume 2: ICSE,
TI - The Visual Analysis and Perception’s of Social Media Users in Indonesia to Telkomsel Advertisement
SN - 978-989-758-316-2
AU - Wirasari I.
AU - Sinta E.
PY - 2017
SP - 118
EP - 122
DO - 10.5220/0007105507580762