Design of Cloud-based Marketing Information System on D'banjar
Barbershop as an Effort to Increase Revenue
Antonius Arya Hadiputra and A. A. Gde Satia Utama
Accounting Department, Faculty of Economics and Business Airlangga University
Keywords: Accounting Information System, Marketing Information System, Cloud Computing, Revenue, Marketing.
Abstract: This research is to recommend a cloud-based marketing information system (MKIS) to help companies
maximize their revenue by providing useful information for business development. Analysis of data from the
owners, employees, and customers of D’Banjar Barbershop support the hypothesis that good information
systems are important for the barbershop. Based on those findings, technologies such as cloud computing can
help barbershops in its business developments with low cost, high flexibility, and high scalability.
1 INTRODUCTION
The rapid development of barbershop business today,
especially in big cities, make decisions in the
marketing process becomes an important thing for the
company. A strong information system is needed by
the company to obtain relevant data inputs in making
those decisions (Salvador and Ikeda, 2014) so that the
company gets a good and effective decision. The need
for flexibility and quality of the system and the
information gained is also a factor affecting many
companies developing marketing information
systems (Khodakarami and Chan, 2013)
Processing information through cloud service
helps companies meet customer needs (Lin and Chen,
2012; Luftman et al., 2015; Vasiljeva et al., 2017).
The information-processing technology in the cloud
service can feature a dynamic business ecosystem
where everyone can use information technology
resources anytime and anywhere (Kim and Lee,
2015). The advantages of cloud technology also make
it easier for companies to collect the latest data
quickly from various sources making it more
effective in decision-making (Alafeef, 2015). With
good information distribution, decision-making will
become more relevant so that the company is able to
retain its customers (Dyantina et al., 2012). Research
gap in this research are subject focus in Small
Medium Enterprise and its product is clothing retail.
Referring to the description, this research will
discuss about how the design of cloud-based
information system that can be applied in D'Banjar
Barbershop in Denpasar, in order to increase their
income.
2 METHODS
To ensure the value of validity, this study used a
triangulation process. The subject of this research is
D'Banjar Barbershop located in Denpasar, while the
object of this research is how the design of cloud-
based information system on D'Banjar Barbershop.
The design of the marketing information system from
previous research became a reference in the initial
design. Based on the results of interviews and
observations, researchers can identify the weaknesses
and problems that exist for then designing a cloud-
based marketing information system on D'Banjar
Barbershop. In the final stages of the study, the
researcher concludes the recommendations in a
flowchart, data flow diagrams, and entity relationship
diagrams. Bungin (2007) states that the thing to be
achieved in qualitative data analysis is to analyze the
process and get an overview of the marketing
information system in D'Banjar Barbershop.
For primary data and secondary data, respondents
interviewed in this research are the owner of D'Banjar
Barbershop, employees and customers. Secondary
data in the form of literature review and written
documentation of the company, among others:
Reports/records Organizational activities,
Organizational Structure, etc.
Design of marketing information system design,
the first thing to do is to determine the research
300
Hadiputra, A. and Utama, A.
Design of Cloud-based Marketing Information System on D’banjar Barbershop as an Effort to Increase Revenue.
In Proceedings of the 1st International Conference on Islamic Economics, Business, and Philanthropy (ICIEBP 2017) - Transforming Islamic Economy and Societies, pages 300-305
ISBN: 978-989-758-315-5
Copyright © 2018 by SCITEPRESS – Science and Technology Publications, Lda. All rights reserved

question relevant to the social phenomena studied.
Furthermore, researchers conducted a literature
review to develop interview guidelines that will be
used as a tool to extract data to some respondents ie
owners, employees and customers D'Banjar
Barbershop. The interview process is recorded in the
form of interview transcript, which is then processed
through the process of tagging (coding) to obtain a
picture of continuity of data among respondents
research. By doing the coding process will get a
picture of the trend pattern of relationships between
various dominant factors.
In the early stages, the researchers conducted a
current system analysis to identify the weaknesses of
marketing information systems that run in D'Banjar
Barbershop today. Required information obtained
through interview and observation process and
supported by company documents. Here is a
summary of the identification of weaknesses in
marketing information systems that run in D'Banjar
Barbershop today.
1. Based on observations and interviews
conducted, it can be concluded that the
accounting system or financial administration
that runs still done manually so that time and
cost are quite large.
2. D'Banjar Barbershop does not have an
integrated database yet. This leads to sales and
marketing decisions often inappropriate.
Incorrect business development decisions cause
uneven revenue earned on every barbershop
branch. So there is a barbershop branch that has
negative profit growth.
3. The existing marketing system is still limited
and has not maximized the existing technology.
Most customers have less or do not get
information related to the marketing activities of
D'Banjar Barbershop. This causes the marketing
mix made by the company is not up to the
maximum to the customer. The marketing does
not yield useful information in decision-making
and does not result in significant revenue
increases.
4. Many competitors or competitors in an area
around the branch cause not maximal income
earned. Many competitors are more attractive in
terms of comfort of place and service.
5. In terms of internal controls, the organizational
structure of D'Banjar Barbershop is quite
simple, causing a department that doubles
various functions at once. Examples such as the
service or barber who should serve only to carry
out the service also doubles as a cashier and
daily record. The explanation obtained from the
interviews concluded that the existing human
resources are limited. The owner entrusted to
one employee or cashier to perform his duties on
all branches of D'Banjar Barbershop. In
addition, there is often a long queue due to the
absence of available capster resources. This
causes the customer to leave and not to do
services in D'Banjar Barbershop.
6. Existing franchises and branches are not well
controlled by the company. The existing
operational standards are not done well. This
results in different reporting from each branch.
3 RESULTS AND DISCUSSION
From the result of the described weakness analysis,
marketing information system become important to
be developed in order to produce supporting
information in the business development of D'Banjar
Barbershop. The development of a marketing
information system model in the sales process will
make small to medium-sized businesses provide the
best possible service to their customers (Hakhu et al.,
2012). By integrating cloud computing technology,
enterprise sales and marketing systems can maximize
the information gained from the sales process to
increase revenue.
Figure 1: Context Diagram.
Design of Cloud-based Marketing Information System on D’banjar Barbershop as an Effort to Increase Revenue
301

From the diagram above, transaction processing
system can be explained in a flow diagram (data flow
diagram) in figure 2 to 4.
Figure 2 explain that service order begin with
application login by customer. Than, customer fill
order data and get verification. Customer will pay
through Bank and get validation order.
The transaction processing system is an important
input subsystem in this marketing information system
model because it generates useful internal
information in the development of the marketing mix.
The transaction processing system starts from the
online ordering process through platform as a service
developed by D'Banjar Barbershop. The superiority
of the Platform as a Service is its modeling and usage
according to company needs to support flexibility
towards environmental change (Council, 2015). The
modeling of this marketing information system is
described in Figure 8.
The input subsystems will be processed and
produce information in the form of report reports such
as cash receipts, schedule reports, customer density
reports, promotional reports, customer analysis
reports, and competitor analysis reports. The
marketing research subsystem will help management
to analyze based on data obtained from internal
transactions and external data to analyze its
customers. While the marketing intelligence
subsystem will assist management in analyzing the
external environment such as competitors.
Figure 2: Data Flow Diagram Level 1 Process 1.
Figure 3: Data Flow Diagram Level 1 Process 2.
Figure 4. Marketing Information System Model.
ICIEBP 2017 - 1st International Conference on Islamic Economics, Business and Philanthropy
302

This statement is used to management knowing total revenue every period.
This statement is used to improve customer service.
This statement is used to know the potential of branches and obtain information for regional development.
Table 1: Cash Receipts Statement.
Table 2: Schedule Statement.
Table 3: Analysis of Customer Satisfaction Statement.
Design of Cloud-based Marketing Information System on D’banjar Barbershop as an Effort to Increase Revenue
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The competitor's analysis report is the output of
the marketing intelligence subsystem. This
subsystemproduces information in the form of a
comparison between service, price and promotion
mix from other barbershop competitors. In
analyzing competitors, researchers compare
competitors with several comparative criteria such
as ease of transactions, service facilities, service
quality, cleanliness and duration of service that will
be assessed by the customer.
From this data, management can further analyze
the advantages and disadvantages of D'Banjar
Barbershop than its competitors and know the real-
time market situation so as to predict the
development of barbershop industry. With a high
level of competition, innovation and the
development of service performance is the key to
the success of barber shop.
4 CONCLUSION
The use of a marketing information system model can
produce a product preference report that is a
comparison of services favored by the customer both
in terms of price and quality of service, schedule
reports that contain data on service schedule density
both based on location and hours of service. The
marketing information system model also produces a
promotional report as the basis of management to
analyze the promotion that has been done. In addition,
customer analysis reports also help management
analyze customer behavior on services, prices, places
and promotions that have been done while competitor
analysis reports help to analyze the advantages and
disadvantages of the company compared with
competitors.
Cloud computing technology helps management
to focus on decision-making to increase revenue.
Cloud computing technology can reduce the costs of
procurement and maintenance of hardware that is
quite expensive. Flexible cloud computing
technology also helps management to always respond
to changes in the marketplace.
Based on the conclusion that has been made, the
researchers suggest that D'Banjar Barbershop should
apply the information system of cloud computing
based marketing and socialize to the customer
immediately to assist management in analyzing the
market development and also assist management in
the decision-making process related to marketing so
that able to increase income services. Continuous
application development is also important so that
existing information can be communicated to
customers to give customers more satisfaction and
add competitive value to competitors.
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