
 
consumption behavior of Minangkabau Moslem has 
not been in accordance with the beliefs. Minangkabau 
Moslems do not incorporate the religious values into 
economic behavior. Islam is only as a belief and is not 
as way of life. 
Although the Minangkabau  community declares 
the  Islamic  identity  with  the  expression,  the  local 
customs are based on Islam and Islam is based on the 
Quran but it is not fully implemented specifically in 
consumption behavior. This identity is always voiced 
aloud but the contrary evidence in behavior does not 
seem  real.  As  founded  by  Salim  (2012),  strong 
association  between  Islam  and  regional  identity  is 
ubiquitous,  apprearing  as  justification  for  almost 
every political decision made at the provincial level 
and below. In contemporary West Sumatera, regional 
government  has  been  utilising  claim  that  the  local 
customs are based on Islam and Islam is based on the 
Quran. 
4  CONCLUSION 
This  paper  has  revealed  the  Islamic  identity  and 
rationality  of  Moslem  Minangkabau  in  West 
Sumatera  in  the  economic  behavior,  especially 
consumption  behavior.  The  strong  relationship  of 
Islam with Minangkabau society does not fully create 
the behavior of Minangkabau society in line with the 
Islamic believed. The provision of religious teachings 
is believed but not yet fully practiced. Belief does not 
penetrate into behavior. 
The findings of this study made information about 
the Minangkabau community because its uniqueness 
has  been  researched  by  many  previous  researchers. 
The claim of the local customs are based on Islam and 
Islam is based on Quran as identity but not in reality, 
especially in economic behavior. 
The  rationality of  the  behavior  of  Minangkabau 
Moslems  who  should  be  based  on  the  rationale  of 
Islamic teachings does not appear clearly in their live. 
Rational  behavior  of  Moslem  consumption  that  has 
the purpose maslahah not fully become the basis in 
making decisions in consumption. This may be due to 
the  rationality  of  conventional  economic  behavior 
that  teaches  rational  behavior  is  aimed  at  obtaining 
profit  and  maximum  satisfaction  materially  and 
without limit is more logic and profitable than Islamic 
rational  ethical  and  moral.  This  issue  becomes  the 
task of the following researchers to prove. 
 
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