Growing SMEs: A SWOT Analysis on Fish Processing Industry

Renny Dwijayanti, Novi Marlena

2017

Abstract

Small and medium enterprises have an important role in Indonesian's economy. Based on data from 2010-2015, the number of SMEs in Indonesia grow from various business sectors. One of the sub-sectors in small medium enterprises is fisheries sector, this sector has an important role in the nutritional contributor of Indonesian society. The research object is small industry of fish processing in Sidoarjo. The research is descriptive qualitative research. Data source used is primary data and secondary data. Data collection techniques using structured interview techniques. The results of this study indicate that there are still threats from substitute products. To improve the performance of SMEs fish processing in Sidoarjo then needed differentiation strategy in terms of product line extension, and product quality control.

Paper Citation

in Harvard Style

Dwijayanti R. and Marlena N. (2017). Growing SMEs: A SWOT Analysis on Fish Processing Industry.In Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE, ISBN 978-989-758-308-7, pages 573-576. DOI: 10.5220/0006889705730576

in Bibtex Style

@conference{iceee17,
author={Renny Dwijayanti and Novi Marlena},
title={Growing SMEs: A SWOT Analysis on Fish Processing Industry},
booktitle={Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE,},
year={2017},
pages={573-576},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006889705730576},
isbn={978-989-758-308-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE,
TI - Growing SMEs: A SWOT Analysis on Fish Processing Industry
SN - 978-989-758-308-7
AU - Dwijayanti R.
AU - Marlena N.
PY - 2017
SP - 573
EP - 576
DO - 10.5220/0006889705730576