to the public and provide them with technology to 
promote what is healthier for each citizen.   
Health cannot be successfully promoted and 
sustained by health care systems alone – these are 
naturally focussed on treatment much more than 
prevention. At the same time, changing 
environments with health-related goals in mind is 
extremely difficult – it requires political will and 
sometimes costly investments; health is a goal that 
needs to be balanced alongside other priorities, such 
as prosperity or efficiency.  
Changing citizens’ awareness of their everyday 
environment, in the light of their own priorities and 
goals, creates a new possibility for the prevention of 
lifestyle related diseases and, indeed, for the co-
production of health and reduction of potential 
chronic, life quality reducing and costly health 
conditions and complications. 
ACKNOWLEDGEMENTS 
The concept presented in this paper was inspired 
mainly by work done in the FP7-ICT project 
CARRE (No. 611140), funded by the European 
Commission 
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