Development Strategies for Tourism under the Background of the

Construction of Beauty China

Peng Jiaofei

Tourism School, Central South University of Forestry and Technology, Changsha, Hunan, 410004, China

Keywords: Construction of Beauty China, Tourism, Strategies.

Abstract: Beauty China has become the keywords leading the future development of China. The development of

tourism is one of the important ways for the construction of Beauty China. This study focused on the current

situation of the constraints of Beauty China and proposed the development strategies for tourism under the

background of Beauty China.

1 INTRODUCTION

The report of 18th CPC National Congress clearly

proposed the strategic conception of constructing the

Beauty China. The conception became the keywords

of China’s future development. The phrase Beauty

China has been contained by people’s infinite

expectation for future happy life and by the

resolution of CPC and China to improve people’s

lives. Beauty China means that people will have

abundant material life and nice homeland: green

trees, beautiful rivers and mountains, blue sky and

fresh air.

The construction of Beauty China has been a hot

topic. Departments of government and public

institutions have paid much attention on drawing up

corresponding strategies and measures aimed at the

construction of Beauty China. As a strategic industry

and modern service industry, tourism is an important

platform for the construction of Beauty China and

there is a close relationship between them. First,

tourism is a sunrise industry and good industry. The

abundant tourism resources of China are important

barriers for the construction of Beauty China.

Second, the construction of Beauty China needs to

rely on ecological civilization and good ecological

environment. The development of tourism can not

only strengthen the protection of ecological

environment, but also cultivate people’s habits of

behaviors and green consumption, facilitating the

construction of ecological civilization. Last, the

construction of Beauty China is human-oriented and

emphasizes people’s wealth. The development of

tourism satisfies the higher demands of people and

improves their life quality. Therefore, the

construction of Beauty China meets the

characteristics, cultural features and core advantages

of the development of Chinese tourism, which is the

final goal of the tourism development.

The construction of Beauty China requires that

the development of tourism can not destroy the

ecological environment. However, current

development of Chinese tourism neglects the

construction of ecological civilization, which is

contrary to the construction of Beauty China.

2 FACTORS CONTRARY TO THE

CONSTRUCTION OF BEAUTY

CHINA IN TOURISM

DEVELOPMENT

2.1 Developing Tourism Resources

with Extensive Economic

Development Pattern in Some

Areas or Unplanned and

Unreasonable Exploitation of

Tourism Resources

The extensive economic development pattern is part

of traditional economic development pattern with

large input, large consumption, large discharge and

high production. To some extent, the extensive

economic development pattern earns economic

growth with unsustainable resources and

environment. In the development of Chinese

tourism, some areas overly emphasized economic

benefits, pursuing for internationalization and

320

Jiaofei P.

Development Strategies for Tourism under the Background of the Construction of Beauty China.

DOI: 10.5220/0006025203200323

In Proceedings of the Information Science and Management Engineering III (ISME 2015), pages 320-323

ISBN: 978-989-758-163-2

modernization to demonstrate the so-called image

project and cold numbers. The predatory

development brings long-term damages for the

further development of tourism. The extensive

tourism constructions can only results in more

damages. Therefore, the development of tourism

should follow natural discipline and have plan first.

In 21st century, drawing up plans has been

general practices of many countries and areas.

However, the practical exploitation of tourism

resources is still unpractical and anxious to achieve

quick success and get instant benefits. Some areas

even did not have any plans when they construct

tourism projects. They relied on brain storming,

digging out forests, destroying vegetation and

dividing ecology, ruining the tourism resources

development at early stage. Some tourist attractions

did not attach importance to their cultural

characteristics but cut apart their cultural

characteristics or clone other tourist products.

Stereotyped construction with insufficient unique

and creative plans for tourism resources

development brings huge waste and damages to

ecological civilization, which is contrary to the

construction of Beauty China.

2.2 Exhaust Emissions from Cars and

Buses as Stumbling Block for the

Construction of Beauty China

Since 2013 more than 100 cities in 25 Chinese

provinces have suffered heavy fog and haze, which

is generated by the exhaust emissions from

increasing number of vehicles. The exhaust

emissions give rise to the index of PM2.5. Tourism

transportation is one of the main factors of the

composing parts of Tourism. With the

popularization of civilian vehicle, more and more

tourists choose self-driving traveling. In national day

of 2012, about 100 thousand tourists came to

Gulangyu, Xiamen each day and about 10 thousand

people were held up in Huashan Mountain. In

October 2, 2013, about one thousand tourists were

held up in Jiuzhai Valley. The happening of all these

events was closely related to self-driving traveling

without booking tickets ahead. Self-driving traveling

in China mainly relies on cars while the product oil

used by cars has high sulphur content, which is

blamed for the environment pollution. The pouring

of large number of cars is a serious test to the

infrastructures in tourist attractions, including

parking lot, hotels and caterings. The issue of

product oil is even more serious because the CO2

exhausted by cars will severely damage the

ecological environment in scenic spots. In mountain

areas and crowded areas, the air pollution is more

severe.

2.3 Failing to Fulfill Low-carbon

Standard by Travel Agencies,

Tourist Accommodation and

Caterings

Tourism has long been widely considered as

smokeless industry or green industry without few

pollution. However, with the development of

tourism, people found that the pollution caused by

tourism is severe. For example, tourist

accommodation and caterings have large-scale of

consumption. In order to gain profits, catering

industry advocate tourists to order plenty of dishes

and discard the leftovers, wasting a lot of food. The

raw materials of catering are mainly semi-finished

products or cannings; the boiler rooms of hotels and

restaurants as well as throwaway chopsticks can

definitely increase carbon emission. The

phenomenon of large consumption of energy is

contrary to the construction of Beauty China.

2.4 Uncivilized Behaviors of Tourists

Since the implementation of golden week in China,

huge crowds of people are in tourist spots each year.

Uncivilized behaviors of tourists emerge in an

endless stream. Throwaway chopsticks, facial tissues

and beverage bottles are arbitrarily discarded in

tourist spots. A tourist from Tai’an, Shandong even

climbed on the giant land turtle and some tourists

throw beverage bottles at Terra-Cotta Warriors.

Some tourists even carved characters on 7782 meters

high cliff in Tibet. The uncivilized behaviors were

even bought to other countries, which left bad

impressions on foreigners. These uncivilized

behaviors, disasters for the construction of Beauty

China, should be paid much attention to.

So, under the background of Beauty China, how

can we foster the development of tourism?

Government, tourism companies and tourists should

make joint efforts in it.

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3 DEVELOPMENT STRATEGIES

FOR TOURISM UNDER THE

BACKGROUND OF THE

CONSTRUCTION OF BEAUTY

CHINA

3.1 Adjusting Industry Structure to

Develop Service Industry with

Tourism as a Leading Role

Currently, the pillar industries of China include

mechanical-electronic, petrochemical engineering,

automobile manufacturing and construction industry,

which are necessary to the social and economic

development with large resources input and huge

waste discharge. Therefore, we should not abandon

these industries but develop what is useful or healthy

and discard what is not, moving on greenization and

circulating development road. For one of the pillar

industries, tourism should emphasize developing and

promoting ecological tourism. Tourism has instinct

low-carbon and green features. It is first choice for

the construction of Beauty China to have both good

ecological environment and social economic

development in developing tourism.

3.2 Reasonably Planning Tourism

Resources and Exploring the

Construction of Natural Park

System

The goal of national park construction is to achieve

beauty of nature and ecology, which is the main

content of the construction of Beauty China. The

Third Plenary Session of the eighteen Committee of

the Communist Party of China passed CCP Decision

on Deepening the Reform of Some Major Issues

(Decision for short). The 52th article of Decision

clearly proposed to establish the national park

system. The Sate Council issued Some Opinions on

Promoting the Tourism Industry Reform and

Development, proposing to steadily facilitate the

national park system and achieve the effective

protection and exploitation of natural and cultural

heritages.

The construction of national park system first

needs to unify the resources management areas.

Currently, the administration authorities of natural

resources and heritages in China include Building

Department, Ministry of Land and Resources,

Ministry of Water Resources, State Forestry Bureau

and National Bureau of Oceanography. Too many

management departments result in disperse

administration authority, which is not beneficial to

the overall management and arrangement. Secondly,

a monitoring and early warning mechanism of

resources and environment carrying capacity needs

to be established to stipulate the rational capacity

and maximum capacity as well as measures for

overloading of bearing capacity. Last, the legislature

should define the management system of national

park, such as drawing up a national park law.

3.3 Quickening the Construction of

Greenways and Advocating

Low-carbon Tourism

Transportation

Greenways, a kind of natural corridor, refer to the

ways linking parks, natural reserves, landscape and

famous scenery, historical relics as well as urban and

rural residential areas. Greenways are often along

natural corridor like streamsides, vales and ridge

lines. In some areas, greenways are also along

deserted railroad line, canals and scenic roads used

as liner open space for tourists to rest, including

natural and artificial landscape line for pedestrians

and riders to enjoy. Greenways in Japan, Singapore

and Germany develop fast while in China, the

construction of greenways is in a primary stage.

Quickening the construction of greenways is an

important method for the construction of Beauty

China.

On the basis of greenways, low-carbon tourism

transportation should be advocated. Through the

connection of greenways, tourism areas and tourist

spots can facilitate bike rental system and electric

tourist vehicles. When tourists enter scenic spots,

they can choose to walk in the beautiful scenery or

ride on bicycle. As a green and low-carbon means of

transportation, riding bicycle can not only allow

tourists to exercise, but also reduce the air and noise

pollution in tourism areas. Therefore, the key of

construction of Beauty China is transportation.

3.4 Fulfilling Low-carbon Standard

and Reducing Costs by Travel

Agencies, Accommodation Industry

and Catering Industry

Tourism companies play important roles in the

construction of Beauty China. Travel agencies are

one of the three pillars of tourism industry. In the

construction of Beauty China, travel agencies should

first have active cooperation with scenic spots to

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develop low-carbon and green travel products,

advocating new travel forms and reducing the

emission of carbon dioxide. Second, travel agencies

should design and develop low-carbon and pack

low-carbon travel routes. Especially, they can design

hiking routes, such as hiking travel routes along

scenery belt along rivers and bicycle travel routes,

guiding tourists to reduce carbon emission. It is

advisable for tourists to choose trains instead of

planes to travel, reducing the carbon emission.

The travel accommodation industry should

consolidate and promote low-carbon measures and

absorb the advanced low-carbon experiences of

some hotels. For example, in water using, we should

advocate introducing new-type of water-saving

equipment and adopting water-saving measures,

strengthening the recycling use of water resources.

In energy using, we should develop energy scale of

electricity and coals and responsibility system,

actively adopting new energy-saving technology.

For well-condtioned hotels, they are advised to use

renewable energy like solar energy and geothermal

energy; then they can be equipped with solar energy

air conditioner and draw up low-carbon

accumulative points plan. The sheet of low-carbon

accumulative points plan should list low-carbon

standard in details. When tourists check in, they

should get an accumulative point sheet. When their

points reach a certain figure, they can deduct

corresponding room charge with their points next

time.

The tourism catering industry should try to

purchase natural and non-contaminated food

materials; when primary processing raw materials of

food, workers should seriously wash and the water

for washing vegetables can be reused. Cooks need to

approximately apply cooking skills and try to avoid

damages to the nutrition of raw materials, not using

any additives. They should also simplify the food

production link and reduce the chance of being

polluted. The process of catering service should also

be simplified to avoid pollution of napkins and

tablewares. It is better to use clean containers for

dishes and order appropriate dishes to avoid wastes.

In addition, large-scale hotels or hotel groups can

establish raw material planting base and farm place

without pollution or pollution nuisance. The base

can be open to tourists to have experiential tourism,

satisfying tourists’ mentality of recovering one's

original simplicity and return to the nature. The farm

base can also be used to motivate children’s visiting

interests. This can be integrated with travel agencies

to develop family travel products, which gets a

double advantage.

3.5 Strengthening the Propaganda on

Civilized Travel and Drawing up

the Measures of Rewards and

Punishments

For the uncivilized behaviors of some tourists,

firstly, the press can strengthen the propaganda on

civilized travel; the travel agencies should

strengthen the training and instruction on civilized

travel before each tour. Secondly, the tourist

attractions can draw up measures of rewards and

punishments. They can encourage tourists to have

garbage classification by giving tourists preferential

policies next time; or, they can put up a notice at the

entrance of the tourist attraction, elaborating that if a

tourist can collect enough number of mineral water

bottles dropped by other tourists, they can exchange

for some mineral water. For those commit a mistake

on purpose, tourist attractions should seriously

punish them. In addition, the tourism departments

should cooperate with cultural departments,

transportation departments, public health

departments, industrial and commercial departments

to strengthen law enforcement efforts. These

departments can give tourist attractions some law

enforcement powers to deter uncivilized behaviors.

Tourists’ uncivilized behaviors should first be

exposed on the Internet and then relevant department

should impose a fine on them. Through the awards

and punishment, the uncivilized behaviors can be

effectively restrained, creating a harmony between

human and the nature and laying a good foundation

for the construction of Beauty China.

REFERENCES

Hu Jintao. Report on the eighteenth national congress of

the CPC. People's Daily, 2012-11-18.

Lu Zhiyuan.Tourism is an important platform for the

construction of "beauty China and happy Hainan". the

New Orient, 2013, 195.(1):26-28.

Wu Bihu. Ten influences on Chinese tourism of the third

plenary session of 60 "decision". www.china-315.com,

2013-11-27.

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