The Main Research Tropical Agricultural Information Technology
and Internet of Things Technology of Agriculture
Chinese Rural Grassroots Integrated Information Service Model and System
Discussion
Zhenghui Xie, Maofeng Li, Xiaoli Qing and YuPing Li
Chinese Academy of Tropical Agricultural Sciences Institute of Scientific and Technical Information,
Dan Zhou, Hai Nan, China
Keywords: Rural Grassroots, Integrated Information, Model.
Abstract: Lack of grass-root agricultural information, the serious influence farmers with production decision-making
ability, constructing basic-level agricultural information service model suitable to China's national
conditions the important measure to realize the peasants' income.In this paper, the basic organization of
agricultural information service mode, service mode, transmission channel, interest distribution mechanism
and support security system in many ways, such as the system, to adjust measures to local conditions to
build all over the country in accordance with local basic-level agricultural information service mode.
1 INTRODUCTION
Our country farmers scattered, business small, lack
of access to information on its own capacity and
financial resources, and most of the farmers' cultural
level is low, the ability to obtain market changes and
forecast of agricultural products is low, lagging
behind. Rural economy in our country from the
simply resources-constraints into the both market
and resources, farmers changed by single workers
into both producers and decision-makers. In recent
years, the state of agricultural information service
more and more attention, raise rural information
technology to benefit an innovative project under the
new situation of farmers, it is to solve the "three
rural" issues, providing timely guidance for the rural
economy and agricultural production (B ao Shi tai, Li
Ru xin, Liu Li, 2010 ), promote agricultural production
efficiency. Rural integrated information service
station in China's current comprehensive rural
information technology base and implementation
choices. Integrated rural information service stations
may open a window leading to the outside world for
the farmers.
2 SITUATION ANALYSIS OF
RURAL INFORMATION
SERVICE MODEL
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2.1 Domestic Situation
About the provincial agricultural information service
model in our country, study more, as I have the rapid
development of agricultural information, establish
various forms of agricultural information service
mode, combined with their actual situation, around
the formation of the combination of traditional and
modern information service mode ( Zhao Jun ye,
2006 ).
42
42
Qing X., Xie Z., Li M. and Li Y.
The Main Research Tropical Agricultural Information Technology and Internet of Things Technology of Agriculture - Chinese Rural Grassroots Integrated Information Service Model and
System Discussion.
DOI: 10.5220/0006018800420047
In Proceedings of the Information Science and Management Engineering III (ISME 2015), pages 42-47
ISBN: 978-989-758-163-2
Copyright
c
 2015 by SCITEPRESS – Science and Technology Publications, Lda. All rights reserved

To promote agriculture in Ningxia rural
information as the construction of new countryside
to carry out a major project. "Ningxia Model" is a
classic example of the rural information construction
in our china. Through the platform, the information
highway, agriculture, agricultural database from five
aspects, such as call center, information terminals to
achieve resource sharing, connectivity,
communication network coverage in ningxia district,
sharing the information repository, break
information monopoly, to establish a unified
agricultural call center, promote the effective
docking of agricultural science and technology and
capital.
Jilin province countryside information service
mode, with the fixed telephone, mobile phone,
broadband and Internet business, the 12316
platform, voice platform, network platform and
media platform product portfolio to form the
integrated rural comprehensive service platform.
While the expert team, unified planning,
construction and management. Cooperation with
telecom operators to obtain preferential information
services costs, the realization of farmers through
voice communication, text messages interactive
approach to agricultural production and business
information services.
Sichuan due to the large population, the special
geographical position, therefore in the process of
build rural information service, through "three nets"
mode, basic network, service network, information
network, to solve the farmers information services.
Basic network is solve the problem of farmers
through playing, the farmers with the good service is
to solve the problem, information network is to help
farmers get rich information.
Zhejiang province adopted the provincial, city
and county levels linkage mode, use of Internet
technology and the existing agricultural extension
service system and network equipment operators,
enable farmers to use computer and mobile phone
text messages to network communication platform.
Use of farmer E-mail to promote the development of
agricultural e-commerce, solves the information
service of "the last kilometer" problem, to expand
the application range of agricultural information.
Hebei comprehensive utilization of the Internet,
television, voice calls, SMS, radio, CD, newspapers
and other communication way, solve the problem of
the agriculture information can smooth delivery.
Through the present situation of agricultural
information service in China can be seen that the
main characteristics of agricultural information
service in China: 1 The agriculture information
service organization system is gradually perfect; 2
rural information service infrastructure construction
has made singnificant progress; 3 the rural
information service platform remind rapid
development; 4 effective utilization of rural
information resources development; 5 Agricultural
science and technology information service mode
diversification development; 6 rural information
service revenue growing ( Xu Yuan hao, 2012 ).
2.2 Overseas Situation
American farmers accounted for 1.8 on of the
population, but the intensity of the rural information
is higher than the industry. Characteristics of
American agricultural information service model:
One, the rural information service content is
extensive. Including agricultural economy
information, information of agricultural science and
technology, agricultural resources and agricultural
related social information. The second is the
advanced agricultural information technology ( Zheng
Guang cui, Wang Lu yan, Li Dao liang, 2012 ). The US
agriculture uses the world's most advanced computer
technology and communication technology. 3 The
rural informationization system run effectively.
Four, establishment of appropriate market economic
characteristics of the US market to attract talent and
effective incentive mechanism of innovation. Fifth,
the establishment of a sound rural informatization
regulations.
3 RURAL COMPREHENSIVE
INFORMATION SERVICE
MODEL ANALYSIS
3.1 Rural Comprehensive Information
Service Stations Function
Rural comprehensive information service station
with three standard system and four big functions,
i.e., the software and hardware standard,
management standards, service standards and
information release and query function, information
service proxy function, information application
activity organization, daily maintenance.
In particular the rural informatization integrated
service features include six aspects:
 Open and release of information. Information
disclosure and open service object has two
kinds, one kind is a programmatic public and
release; one is a kind of issuing information.
 Information consulting and query. Information
consultation refers to provide timely
information, face to face information refers to
The Main Research Tropical Agricultural Information Technology and Internet of Things Technology of Agriculture -
Chinese Rural Grassroots Integrated Information Service Model and System Discussion
43
The Main Research Tropical Agricultural Information Technology and Internet of Things Technology of Agriculture - Chinese Rural
Grassroots Integrated Information Service Model and System Discussion
43

the user accesses please check or to service
point self-service query.
 Establishment and maintenance of information
resources. Information of sorting, recorded, the
summary output, etc.
 Application guidelines Information Resources.
The function must rely on individuals to
complete; Second, through the website, the
information demanders completed
independently.
 Information transfer. Between government
departments and users, to transfer information
between users and user.
Five auxiliary function: auxiliary functions of
government information statistics, auxiliary party
remote education, auxiliary public service platform,
auxiliary farmers gathering information online
training function, auxiliary village affairs
management.
Four agent function: postal business agent: the
agent letter, parcel, etc. Telephone, mobile phone
top-up, banking business agent.
3.2 Rural Comprehensive Information
Service System
Rural comprehensive information service station is
an important part of rural comprehensive information
service system, it is interconnected with other parts
contact each other and combined effect. Rural
comprehensive information service system including
service, website construction and management of
construction management, construction and
management of public service platform and
information officer training management. Among
them: service station construction including house
construction, house decoration, and facilities
configuration; Website system, village
comprehensive rural information service is a
comprehensive information service station electronic
window, it is an important part in rural users access
to information services; Organization and
management system, management system is overall
rural information service function of the steering
wheel. Due to the complexity of the rural
comprehensive information service station
construction design content, many department, need
strong management institutions to strengthen
management, at the same time need reasonable
department coordination mechanism, including
responsibility division, division of tasks, financing,
supervision, evaluation and incentive and so on
several aspects; Public service support system,
information service is the main function of rural
comprehensive information service, quality and
quantity of information is a key factor in determining
the quality of information service ;Feedback team
system, the researcher is service station operators, is
the main part of the information service, the
researcher team construction including the
researcher's selection, training, examination,
certification, and the researcher incentive mechanism
construction.
4 RURAL COMPREHENSIVE
INFORMATION SERVICE
MODELS CLASSIFICATION
4.1 According to the Pattern
Classification Technology
• Traditional technology mode; The Midwest
and inaccessible mountainous countryside in
our country, now still is given priority to
with the traditional model. The traditional
technology mode usually refers to the use of
newspapers, magazines, books, blackboard,
cable radio, telephone and television and
other media to provide information service
mode of a technology.
• "Three nets unite" technology model: In the
process of rural information service, three net
separation into information resources
sharing, Three nets separated is the biggest
obstacle of information exchange and
information service process, and three nets
unite will greatly save the user's network
construction investment, the solution to the
rural information service in the network data
transmission is important way. The so-called
"three nets unite" refers to the
telecommunication network, computer
Internet, radio and television transmission
network resources integration.
• "Three-electron unite" technology model:
The organic combination of phone, TV,
computer, connectivity, integrated, rural
information service. At present, the ministry
of agriculture to promote "Three-electron
unite" technology model as an important way
of rural information service, applicable to the
network infrastructure condition good, user
information demand urgently, and
information technology is relatively
developed area or the crowd.
• "Heaven and earth unite" technology model:
The information transmitted by satellite and
satellite ground stations. This model
information wide coverage, low operating
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costs, not restricted by time. Therefore,
"Heaven and earth unite technology mainly
for the rural transmit high quality teaching
resources, education training, effectively
promote the balanced development of urban
and rural education and improve the
comprehensive quality of peasants.
• "3 G mobile phone" technology model: Use
of 3 g mobile phone to voice
communications and multimedia
communication combination of a new
generation of mobile communication system.
The third generation mobile technology
information services varied, including
images, voice, web browsing, telephone
meetings, information query, and other
information services.
4.2 Source of Farmers Access to
Information Service Classification
• Government department + Technology
Demonstration + Ombudsman mode: Mainly
through the establishment of agricultural
technology demonstration parks drive the
spread of agricultural technology,
implementation of projects or to promote
Village dispatching ombudsman drive
information technology services, as well as
the temporary Village information service of
science and technology demonstration
driving. This pattern is generally applicable
to the widely used all over me (Service
process as shown in figure 1).
Figure 1: Government department + Technology
Demonstration + Ombudsman mode.
• Government department+ Grassroots service
station+ researcher mode: The model
established in county, township and village
information service station or send a
messenger, accesses from farm to technical
training, Internet, newspapers, magazines,
mobile phone text messages, television
broadcast information channels, such as
mobile agricultural product supply and
demand information, planting techniques,
pest control technology, or employment
information, etc., through expert on-site
solution, the hotline consulting, journals,
newsletters, publicity column for the
multiple channels to convey information.
The model by the national department of
agriculture investment, and establish relevant
system to ensure a messenger service
performance (Service process as shown in
figure 2).
Figure 2: Government department+ Grassroots service
station+ researcher mode.
• Social dominant+Cooperative+Professional
association mode: The model with the help
of industry led by the competent department
of farmer cooperative organization, relying
on the government or the competent
department of agriculture scientific research
colleges and universities of technology,
information and capital and other resources,
to provide customise services for cooperation
organization member, including agricultural
technology and market information, etc,
through the radiating and driving around the
vast number of farmers' income to become
The Main Research Tropical Agricultural Information Technology and Internet of Things Technology of Agriculture -
Chinese Rural Grassroots Integrated Information Service Model and System Discussion
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The Main Research Tropical Agricultural Information Technology and Internet of Things Technology of Agriculture - Chinese Rural
Grassroots Integrated Information Service Model and System Discussion
45

rich to members. (Service process as shown
in figure 3).
• Social dominant+Cooperative+Professional
association mode: The model with the help
of industry led by the competent department
of farmer cooperative organization, relying
on the government or the competent
department of agriculture scientific research
colleges and universities of technology,
information and capital and other resources,
to provide customise services for cooperation
organization member, including agricultural
technology and market information, etc,
through the radiating and driving around the
vast number of farmers' income to become
rich to members. (Service process as shown
in figure 3).
Figure 3: Government department+ Grassroots service
station+ researcher mode.
• Social dominant + Leading enterprises +
Farmers mode: The model mainly depends
on the agriculture leading enterprise, is
responsible for the processing of agricultural
products, logistics, sales, brand publicity,
joint farmers' professional cooperative
economy organizations at the same time, in
the process of production on-site to guide
agricultural production, and provide
technical services for farmers, farmers
directly to agricultural production and
management, meet the demand of leading
enterprises of raw materials. Leading
enterprises and farmers signed order
production agreement, determine the price
protection, agricultural products sales again
by association for price negotiations, farmers
and enterprises is higher than the market
price (Service process as shown in figure 4).
Figure 4: Social dominant+Cooperative+Professional
association mode.
• Social dominant + Wholesale market driven
model: This pattern with the aid of wholesale
markets for agricultural products, mainly in
the sales sales of agricultural products for the
customers in large to small, small user
market sales of the wholesale market for
agricultural products information is
transmitted to the broad masses of
consumers. Wholesale markets for
agricultural products generally established by
a government or big enterprises, information
is equipped with modern facilities, such as
large-screen scroll the prices of all kinds of
agricultural products market, as well as the
relevant state policies and regulations and so
on (Service process as shown in figure 5).
Figure 5: Social dominant + Leading enterprises +
Farmers mode.
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• Network information self-help mode: The
pattern is mainly established by a
government department or agricultural
enterprise related agricultural website, for the
bridge of communication between
enterprises and farmers. In this mode, the
information provider issued by information
services system enterprise or company
information, farmers or agricultural
enterprises obtain beneficial to their
information through the network, with the
popularization of computer and network in
the countryside, the development of this
pattern is worth looking forward(Service
process as shown in figure 6).
Figure 6: Social dominant + Wholesale market driven
model.
5 CONCLUSIONS
In rural grassroots, from the economic structure,
natural conditions, planting crop type, crop planting
way to has the characteristic of around, so all the
standard of peasants' income, ideology, culture,
ability to accept and identify new things and ego to
protect consciousness, etc, the difference is very big.
So build grass-roots agricultural information service
pattern should follow the following: 1. According to
our country the truth and the situation of a country,
cannot copy foreign experience, only toward the
road of low cost;2 more Chinese farmers, therefore,
grass-roots agricultural information service model in
the final analysis, or for the purpose of increasing
farmers' income, only farmers' benefits, to improve
the farmers use information service, from passive to
active accept information access to information, but
also let the agriculture information service pattern to
a virtuous cycle;3 the peasant economic strength is
weak, cannot afford all information service cost,
therefore, the government should provide funding
and technical support. Countries also should actively
coordinate various departments, enterprises and
farmers, the interests of the relationship between
scientific research institutions, 4 along with our
country economy has been rapid development,
market operation is the trend of agricultural
information service, always rely on the government
to support the works of sustainability is poor, we
should actively guide and give full play to the role of
the peasant associations and enterprises, to achieve
the effect of various benefits.
REFERENCES
Bao Shi tai, LI Ru xin, LIU Li, models of sustainable
business for rural information service, Guangdong
Agricultural Sciences, vol.11, pp.289-294, Oct.2010
Zhao Jun ye, Characteristics and Mode Option of Rural
Information Service in China, Journal of Library and
Information Sciences in Agriculture, vol.18, pp.26-29,
Nov.2006
Xu Yuan hao, Study on Intergrated Agricultural
Information Service System Based on Ontology,
Journal of Anhui Agri, vol.40, pp.1887-1888, 2012
Zheng Guang cui, Wang Lu yan, Li Dao liang, Thoughts
the Operational Modes of Grass-root Agricultural
Information Services, Journal of Library and
Information Sciences in Agriculture, vol.17, pp194-
197, Dec.2012
APPENDIX
National 12th fiveyear technology based plan topic
from ministry of science and technology of the
people's republic of China named the design and
application of Cloud-based service management
system for rural sci-tech information service station
(2013BAD15B01-3).
The Main Research Tropical Agricultural Information Technology and Internet of Things Technology of Agriculture -
Chinese Rural Grassroots Integrated Information Service Model and System Discussion
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The Main Research Tropical Agricultural Information Technology and Internet of Things Technology of Agriculture - Chinese Rural
Grassroots Integrated Information Service Model and System Discussion
47