
Table  3:  Main  results  of  analysis  of  all  participating 
households. 
Variable  Coefficient  t value 
DUM1_1305  (*1)  -1,838  ***  -9.212
DUM1_1306  (*1)  -2,632  ***  -12.06
DUM1_1309  (*1)  -1,992  ***  -9.230
DUM1_1312  138.0    0.7339
DUM1_1403  -87.23    -0.693
DUM2_1307  (*1)  -1,898  ***  -6.437
DUM2_1310  (*1)  -2,267  ***  -14.51
DUM2_1401  343.3  **  1.961
DUM2_1404  -1,852  ***  -12.57
DUM3_1308  118.6    0.3208
DUM3_1311  -1,027  ***  -8.146
DUM3_1402  285.4  *  1.753
DUM3_1405  (*2)  -2,510  ***  -16.72
DUM3_1406  (*2)  -2,612  ***  -14.52
DUM3_1407  (*2)  -1,623  ***  -6.625
DUM3_1408  -344.6    -1.296
DUM3_1409  (*2)  -2,600  ***  -13.06
DUM3_1410  (*2)  -2,662  ***  -15.32
ln(VC+1)×DUM1_1305  59.94    0.8199
ln(VC+1)×DUM1_1306  59.31    0.8148
ln(VC+1)×DUM1_1309  -151.4    -1.457
ln(VC+1)×DUM1_1312  661.9  ***  3.476
ln(VC+1)×DUM1_1403  601.3  **  4.175
ln(VC+1)×DUM2_1307  -497.9  ***  -4.127
ln(VC+1)×DUM2_1310  21.97    0.1480
ln(VC+1)×DUM2_1401  342.5    1.498
ln(VC+1)×DUM2_1404  949.6  ***  5.801
ln(VC+1)×DUM3_1308  -189.4    -1.251
ln(VC+1)×DUM3_1311  468.8  **  2.565
ln(VC+1)×DUM3_1402  646.4  ***  3.919
ln(VC+1)×DUM3_1405  805.6  ***  5.213
ln(VC+1)×DUM3_1406  -14.78    -0.1529
ln(VC+1)×DUM3_1407  (*3)  -640.4  ***  -4.173
ln(VC+1)×DUM3_1408  (*3)  -1,303  ***  -8.063
ln(VC+1)×DUM3_1409  (*3)  -382.4  ***  -3.384
ln(VC+1)×DUM3_1410  (*3)  -560.1  ***  -5.152
DUM20P  29.51    0.0766
DUM30P  281.1    0.9736
DUM40P  (*4)  1,123  ***  4.998
ln(VC+1)×DUM20P  150.7    0.5276
ln(VC+1)×DUM30P  -123.2    -0.444
ln(VC+1)×DUM40P  (*4)  -1,049  ***  -3,653
between  the  frequency  of  viewing  a  tablet  PC  and 
the  dummy  variable  for  the  feedback  pattern  are 
statistically  significant  at  the  1  percent  level  and 
have  negative  value  from  July  to  October,  2014, 
which  are  indicated  in  (*3)  in  Table  3.  Those 
coefficients  range  from  approximately  -380  to  -
1,300. 
However,  particularly  in  the  winter  and  spring 
seasons,  the  significant  coefficients  of  the  same 
cross terms are  sometimes positive.  It  is considered 
to be difficult to reduce electric power consumption 
in  winter,  despite  the  fact  that  the  actively 
participating  households  confirmed  their 
consumption level frequently via the tablet PCs. The 
differing effects between summer and winter may be 
related  to  consumers’  perception  gap  between 
subjective  savings  and  real  savings,  as  reported  by 
Attari et al. (2010). 
On  the  other  hand,  only  the  coefficients  of 
DUM40P  and  ln(VC+1)×DUM40P  are  statistically 
significant  among  the  variables  related  to  dynamic 
pricing, which are indicated in (*4) in Table 3. The 
result  in  which  DUM40P  has  a  positive  coefficient 
and  ln(VC+1)×DUM40P  has  a  negative  coefficient 
indicates that households that viewed their tablet PC 
frequently  reduced  electric  power  consumption 
when the deduction rate was 40 points. 
Table  4  shows  the  estimated  effect  of  real-time 
feedback  and  dynamic  pricing  compared  with  the 
mean  daily  consumption  of  the  participating 
households  during the  dynamic  pricing  experiment. 
Households viewing electric power consumption on 
the  tablet  PC  three  times  per  day  are  estimated  to 
have  reduced  power  consumption  by  20.1  percent 
through  real-time  feedback  and  2.1 percent  through 
dynamic pricing. 
Regarding the long-term effect of electric power 
consumption  reduction  by  real-time  information 
feedback,  we  confirmed  almost  the  same  level  of 
coefficients  of  feedback  pattern  dummy  variables 
between  May/June/July/September/October  of  2013 
(DUM1_1305,  DUM1_1306,  DUM2_1307, 
DUM1_1309, DUM2_1310: -1,838 to -2.632, which 
are  indicated  in  (*1)  in  Table  3)  and  the  same 
months  of  2014  (DUM3_1405,  DUM3_1406, 
DUM3_1407, DUM3_1409, DUM3_1410: -1,623 to 
-2,662,  which  are  indicated  in  (*2)  in  Table  3).  At 
least for these two years, except in August, real-time 
information  feedback  was  found  to  work 
continuously  as an  effective  electric  power  demand 
reduction measure.  These  results are  quite  different 
from those of the previous studies such as Houde et 
al. (2013)    that    indicated    significant   reductions 
Table  4:  Estimated  reduction  rate  achieved  by  feedback 
and  dynamic  pricing  during  the  dynamic  pricing 
experiment. 
 
Frequency of viewing  
tablet PC per day 
0  1  2  3 
Real-time 
feedback 
Pattern 3 
-
16.7% 
-
18.4% 
-
19.4% 
-
20.1% 
Dynamic 
pricing 
Deduction 
rate: 40 
+7.2%  +2.5%  -0.2%  -2.1% 
SMARTGREENS2015-4thInternationalConferenceonSmartCitiesandGreenICTSystems
206