
 
second option provides more possibility of grey 
areas regarding the role of healthcare professionals. 
In the first instance, it would be the responsibility of 
the patient to select the sources of apomediation that 
they require, including peer networking sites, and to 
use these to gather and synthesise information.  
Their need for access to healthcare staff would 
largely depend on needing clinical input, or utilising 
the gatekeeping functions of professional, such as 
obtaining prescriptions or referrals (Hewitt-Taylor 
and Bond, 2012). The second road is the more 
complex, and would require some thought as to how 
existing provision would be tailored or modified to 
include apomediary roles. 
6 CHANGING ROLES 
Where there is a belief that responsibility for the 
management of long term conditions is shared, how 
current healthcare provision will accommodate the 
role of healthcare staff in information retrieval and 
synthesis requires some thought. 
If such roles are seen as falling within the remit 
of healthcare providers, who should take them on 
requires consideration. This might be best achieved 
by medical staff, as a part of their existing 
consultative role. Alternatively, it could be a role 
that clinical nurse specialists or practice nurses 
adopt. The latter might create a one stop shop in 
which patients who attend consultations with 
medical staff have already had the chance to discuss 
information retrieval, and explore their findings, so 
as to present a more focused synopsis of their own 
evidence for discussion during the consultation. A 
third option may be for healthcare providers to 
create a role and place for specialist apomediaries 
within their structure. Currently individuals offer 
such services, but outwith the healthcare setting, and 
an option may be to incorporate non clinical staff 
into such roles within the healthcare structure. 
Equally, other models or approaches may exist and 
be beneficial. 
7 CONCLUSIONS 
The volume of information available via the Internet 
brings with it benefits and challenges for healthcare 
staff and patients. A key issue which merits debate is 
the way in which health care providers should 
respond to the increase in information which patients 
who have long term conditions are likely to access. 
The way in which such conditions are 
conceptualised, in terms of their nature and where 
responsibility for their management lies are key 
issues in debating whether intermediary, or 
apomediary approaches to information management 
are most appropriate. Where apomediation seems the 
right approach, who should fulfil this role, and how 
it should be funded and managed merits discussion. 
REFERENCES 
Badcott, D. 2005. The expert patient: valid recognition or 
false hope? Med Health Care Philos 8,2, 173-178. 
Carter, B., Cummings, J., Cooper, L., 2007. An 
exploration of best practice in multi agency working 
and the experiences of families if children with 
complex health needs. What works well and what 
needs to be done to improve practice for the future? 
Journal of Clinical Nursing 16, 527-539.  
Coulter, A., 2002 After Bristol: putting patients at the 
centre. BMJ 324, 648-651.  
Department of Health, 2001. The Expert Patient: A New 
Approach to Chronic Disease Management for the 
21st Century. DoH, London. 
Diaz, J. A., Griffith, R. A., Ng, J. J., Reinert, S. E., 
Friedman P. D., Moulton, A.W., 2002 Patients’ use of 
the Internet for medical information Journal of 
General Internal Medicine. 17, 180-185. 
Dickerson, S., Reinhart, A. M., Feeley, T. H., Bidani, R., 
Rich, E.,Garg, V. K., Hershey, C. O., 2004 Patient 
Internet use for health information at three urban 
primary care clinics.  Journal of the American Medical 
Informatics Association 11, 6, 499-504. 
de Boer, M. J., Versteegen, G. J., van Wijhe, M., 2007 
Patient’s use of the Internet for pain related medical 
information.  Patient Education and Counselling 68, 
86-97.  
Eysenbach, G., 2007 From intermediation to 
disintermediation and apomediation: new models for 
consumers to access and assess the credibility of 
health information in the age of Web2.0.Stud Health 
Technol Inform. 129, Pt, 162-6. 
Eysenbach, G., 2008 Medicine 2.0: Social Networking, 
Collaboration, Participation, Apomediation, and 
Openness Journal of Medical Internet Research 10, 3. 
Iverson, S. A., Howards, K. B., Penney, B. K., 2008 
Impact of Internet use on health-related behaviours 
and the patient- physician relationship: a survey based 
study and review JAOA 108, 12, 699-708. 
Hewitt-Taylor, J., 2007 Children with Complex Needs: 
Experiences of Children, Families and Health Staff. 
Jessica Kingsley, London. 
Hewitt-Taylor, J. Bond, C. S. (2012) What e-patients want 
from the doctor-patient relationship. Journal of 
Medical Internet Research (Nov 08); 14(6):e155. 
Kirk, S., Glendinning, C., Callery, P., 2005 Parent or 
nurse? The experience of being the parent of a 
HEALTHINF2013-InternationalConferenceonHealthInformatics
142