
 
picture); however when the user starts moving, the 
marker (next hint) becomes visible when the user is 
inside  the  discovery  radius.  The  Scavenger  Hunt 
requires a locked value of the discovery radius and 
cannot  be  changed  by  the  user.  This  is  a  security 
precaution to prevent cheating. 
4  E-BUSINESS ASPECTS 
Similar to the ArchaeoApp (Holzinger et al., 2011b) 
AARE can bring several benefits: 
On a Business-to-Consumer level (B2C) there is 
a mass market in tourist areas on a  personal level, 
where people can download AARE for a small fee. 
In March 2012 Google announced the Google Play 
digital  content  service,  which  represents  a  unified 
marketplace  for  music,  movies,  books  and 
applications.  Purchases  can  be  made  by  using  the 
Google Wallet system  (formerly  known as Google 
Checkout) for simplifying the payment process. 
On  a  Business-to-Business  level  (B2B),  AARE 
can be interesting for a mass market in large towns 
with  a historic  background (e.g. Rome,  which  is a 
good  example,  due  to  its  7M+  visitors  per  year). 
However, we emphasize that this might be of equal 
interest  for  smaller  towns,  open-air  museums  or 
archaeological  finding  places.  A  good  example  is 
Carnuntum,  formely  in  the  Roman  province  of 
Pannonia  (now  Lower  Austria),  where  only  a  few 
people  know  that  it  contains  the  largest 
Amphitheatre, outside the City of Rome.  
It is proven that customer interactions can create 
opportunities  for  positive  experiences  leading  to 
long-term relationship building (Rose et  al., 2011). 
This can be especially relevant for tourism. 
Moreover,  by  using  AARE  as  an  attractive 
customer benefit, the circle is closed by offering the 
big advantage of raising awareness for our cultural 
heritage – thus combining both aspects: e-education 
and e-business. 
5  CONCLUSIONS 
We  tested  AARE  on  a  small  scale  and  it  worked 
well  –  real-world  demonstration  will  be  given  in 
Rome. The novelty is in the automatic detection of 
an invisible site whilst avoiding roaming costs. The 
advantages of AARE are threefold: 
First,  it  represents  an  automatic  invisible  site 
detection  based  on  Visual-Auditory-Tactile  (VAT) 
notification channels, where the origins can be found 
in  Visual-Auditory-Kinaesthetic-Tactile  (VAKT) 
learning  styles.  By  using  all  three  types  of 
notification channels (description-speech-vibration), 
users  have  the  ability  to  choose  their  preferable 
channel when receiving the information. 
Second, the invisible sites (or hints in scavenger 
hunt mode) are revealed inside the discovery radius 
by using the  shading concept. Based  on  the  user’s 
GPS  location  the  discovery  radius  calculates 
dynamically the  radial distance to  nearest invisible 
site and notifies the user if the invisible site has been 
discovered.  Furthermore,  the  shading  concept  gets 
especially  useful  for  collaborative  problem-solving 
assignments  in  scavenger  hunt  where users unlock 
next hints with their GPS location.  
Third,  the  AARE  uses  GPS  services  in 
combination  with  offline  maps,  avoiding  roaming 
costs.  The  users  need  to  update  the  application 
before they travel or by using the wireless network 
to  get  the  latest  data.  In  the  current  version  of 
AARE, the data are stored in the database manually 
using  the  SQLite  Database  Browser  visual  tool, 
which  is  used  to  administer  database  files 
compatible with SQLite; however this process will 
be replaced by a  web-based administration.  AARE 
serves also as a nice example for context awareness 
of  m-Services,  we  follow  the  term  context  as 
originally  introduced  by  (Schilit,  Adams  &  Want, 
1994), and the relevance for e-Business described in 
(Decker et al., 2006). 
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