
 
2.3.1  The Information Interaction of 
Government  
The information shared among government 
department and other node enterprises consists of 
related environmental protection laws and 
regulations, environmental protection policy and 
environmental protection practice achievement of 
the enterprises. The government will provide the 
latest environment evaluation indices standard to the 
platform at any time, such as energy utilization rate 
index, equipment and material utilization rate index, 
recycling index of waste, etc. Meanwhile, the 
government departments share ecological 
information of other enterprises from the platform, 
such as the amount of waste recycling, the utilization 
rate of energy, emissions intensity of waste gas, etc. 
This behavior is necessary for the enterprise and 
government to understand the present reverse 
logistics in supply chain promptly. So, they can 
identify problems timely and modulate the operation 
procedure in ecological supply chain to promote 
waste recycling utilization effectively. 
2.3.2  The Information Interaction of 
Suppliers 
The information flow of suppliers mainly includes 
information that suppliers share with other node 
enterprises. The suppliers provide materials demand 
and supply information for logistics providers. The 
suppliers provide quality, order of producers, order 
implementation, products and technology 
improvement information for producers. The 
suppliers provide various ecological indices 
information for supply chain platform. Meanwhile, 
suppliers obtain from the platform producers’ 
demand, inventory, production planning 
information, etc. They also receive feedback 
information of its ecological information. Then they 
adjust their production ways of products to accord 
with ecological requirements according to the 
feedback information timely. So, they can control 
ecological level of the whole supply chain from the 
source. 
2.3.3  The Information Interaction of 
Producers 
Producers have a direct link with suppliers, sellers, 
logistics service providers from. Producers provide 
the material information needed by the future 
production cycle, real-time updating inventory 
information and production planning information for 
the suppliers. To ensure the enterprises of the supply 
chain develop coordinately, producers are also 
required to share the new product’s development 
information with the suppliers, which includes new 
craft, new technology and new material information. 
The producers share sellers with the product ,order 
and order executive information. They also share the 
goods supply information with the logistics 
providers. At last, they send out kinds of ecological 
indices information to ecological supply chain 
platform. Meanwhile, the producers can obtain 
information shared form other node enterprises in 
the platform. After receiving the feedback 
information, the producers adjust their production 
ways of products to conform to ecological 
manufacturing, such as craft, design, packaging, etc. 
2.3.4  The Information Interaction of Sellers  
Aiming at reducing supply chain cost and preventing 
upstream enterprise from overstocking products, 
sellers should share theirs inventory information 
with suppliers, so that the suppliers can organize 
flexible production, especially when the uncertainty 
brought by demand fluctuation and occasional 
glitches in production and transportation is evitable , 
sharing the inventory information is particularly 
important. At the same time, sellers would also share 
logistics demand information. Just like other role of 
member enterprises, the sellers also share kinds of 
ecological indices information to ecological supply 
chain platform and receive information from the 
platform. Based on the feedback information from 
the platform, the sellers try their best to achieve 
ecological marketing standard. 
2.3.5  The Information Interaction of 
Logistics Providers 
The information flow is composed by the 
information the logistics providers send to the 
platform and prepare to share with other members of 
eco-supply chain, such as the optimal route schemes, 
logistics route, vehicles information, etc. The 
logistics providers are the important link in the 
entire eco-supply chain, because the logistics 
providers are responsible for the material, product 
transportation and the feedback of order information 
of the entire supply chain. If it is necessary, the 
logistics providers will keep certain inventory for the 
producers. At last, Logistics providers also share 
kinds of ecological indices information to ecological 
supply chain platform.  
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