
 
In brief, these developments facilitate the growth 
of the continuing education industry, which serves 
mainly the demands of a lifelong learning market. 
Therefore, numerous universities are aggressively 
directing themselves to the balance between 
academic programs and market-driven continuing 
education, and adapting themselves to the new era 
(Chen, 2002). To integrate the two perspectives, 
some universities have begun developing a 
comprehensive model that forms the basis for the 
positioning and administration of schooling. 
As universities are paying much more attention 
on the internal and market effectiveness under the 
global trend of marketization in education (Dai, 
2000), the educational quality management system 
has become an important mechanism for universities 
to reach for excellence (Cheng, 2005). 
While many advanced countries have built their 
own evaluation mechanisms for higher education, 
more than ten universities in Taiwan are attempting 
to improve their educational qualities by introducing 
international accreditations, for example, ISO9000 
family, to perform self-evaluation and continuous 
improvement. However, the quality accreditation 
structure of ISO 9001:2000 cannot fully conform to 
the specific demands of the higher education 
institutes. An adjustment is necessary for the 
applicability of these standards to be a quality 
assurance framework that continually improves 
educational qualities.  
2 THE CONTINUING 
EDUCATION IN UNIVERSITIES 
From the global popularity of lifelong learning, 
higher education institutions have paid increasingly 
more attention to continuing education and have 
begun to promote continuing education units to a 
higher administrative level in a university. In this 
manner, the education provision model and scope 
can be strategically defined and executed. In the 
United States, the School of Continuing and 
Professional Studies at New York University (NYU) 
is one of the benchmarks in contemporary 
continuing education. For adult learners studying for 
career advancement or intellectual enhancement, 
courses and programs range widely in subjects and 
variety. Except for various non-degree courses, the 
continuing education program at NYU offers 14 
masters programs, 26 undergraduate programs, 
various diploma programs, and professional 
certificates (NYU, 2010). Meanwhile, Columbia 
University established the Division of Special 
Programs under the School of General Studies in 
1995. After realizing the trend in lifelong learning, 
Columbia University’s Board of Trustees 
reorganized the department to The School of 
Continuing Education in 2002, and granted its 
authority to offer the Master degrees. 
In Asia, the development of continuing 
education in Hong Kong has gone through different 
phases, which are the continuing education phase, 
professional education phase, diploma education 
phase, and lifelong learning phase. By consecutive 
integration and expansion, continuing education in 
Hong Kong has formed a new model of international 
continuing education that is well conformed to a 
knowledge-based economic society (Yang, 2007). 
Under the influence of educational systems and the 
openness of education regulations in the U.K., the 
promotion of continuing education at the University 
of Hong Kong is very active and aggressive. The 
Department of Extra Mural Studies (DEMS) was 
established in 1956, and was renamed the School of 
Professional and Continuing Education 
(HKUSPACE) in 1992. The school is the largest 
institution for continuing education in Hong Kong 
and has 12 teaching centers with an enrollment of 
over 100 thousands students per year. Except for 
HKUSPACE, the School of Continuing Education in 
Hong Kong Baptist University was established in 
1975. More than 5,000 students are enrolled in 
undergraduate or postgraduate programs, while 
approximately 40,000 students study part-time 
programs annually. Since 1985, the school has even 
provided various degree programs collaboratively 
with different overseas educational institutions. 
In Taiwan, the Ministry of Education (MOE) 
announced related statements for higher education to 
provide continuing education in 1989, and 
regulations for establishing night school in 1991. 
The most important event for the government to 
promote lifelong learning was to design a set of 
regulations for continuing education in higher 
education, which were derived from Item 2 of 
Article 26 in the “University Act.” The regulations 
proclaim in writing that “Continuing education, 
according to the educational vision of universities, is 
meant to provide the educational activities that help 
the public to gain intellectual skills and social 
civilization.” Conversely, the regulations also 
specify that “Continuing education in universities is 
categorized into degree and non-degree programs; 
the courses belonging to the former must conform to 
the University Act; continuing education can be 
given outside the school or in the form of distance 
learning, or cross-border leaning.” These regulations 
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