
 
thus p(a1) and p(a2) will not have a large influence 
on p
if
 (i.e., the degree of true and illusory agreement 
will not have a large influence on the fate of the 
concepts). Examining Figure 5, we can see that in 
the above mentioned situation, the fate of each 
concept will be predominantly dictated by its initial 
strength  c
0
, i.e., an initially rather strong concept 
will disseminate throughout the group and become 
stronger, and an initially quite weak concept will die 
out. Note that since in this situation, agreement of 
any type is almost irrelevant, that implies that a 
concept may spread even if people do not share the 
same meaning of it. 
Again, a “real world” situation that could 
conform to these conditions is the following. 
Imagine a social group in which an authority (moral, 
political, or other) pushes an oversimplified concept 
(e.g., a slogan), and creates the conditions to make it 
relevant (e.g., punishes dissent). As occurs with 
commands, slogans may leave little room for 
alternative interpretations (i.e., p
i
 is large), which, by 
equations (13) and (14) implies that agreement 
ceases to be the predominant force that drives that 
concept’s path. In other words, if an authority 
presents a very simple idea that allows little room 
for alternative interpretations, and succeeds in 
making it relevant in people’s minds (i.e., makes c
0
 
sufficiently large), that condition will be sufficient to 
strengthen the concept and disseminate it throughout 
the social group, regardless of whether its meaning 
is shared or not. 
6 CONCLUSIONS 
In the work we report here, we use our ABM to 
develop a complex theory about the dynamics of 
shared meaning in social groups. This use of ABMs 
is not new, and has been advocated by Ilgen and 
Hulin (2000). Our ABM embodies some very simple 
rules of interaction, in keeping with Axelrod’s 
(1997) KISS principle. However, the ABM’s 
dynamics are not simple, as attested by the expanded 
region of combinations of p(a1) and p(a2) in Figure 
4, where bifurcations emerge. 
Our theory development approach to Agent 
Based Modeling led us to formalize the dynamics 
through increasingly refined probabilistic models. 
Not only is this currently allowing us to recursively 
improve our ABM, but it also allowed us to clearly 
link the conceptual and mathematical formulations 
of our theory (respectively, sections 1 and 2,  and 
section 5), and to gain a more general and clear 
understanding of the ABM’s dynamics. 
It is true that our model is, at this point, purely 
theoretical, and that it requires data to support it. 
However, we incorporated into the ABM generally 
accepted psychological theory, and as our sensitivity 
analyses in 5.3 show, the ABM makes intuitively 
correct predictions that were not built into it in an ad 
hoc fashion. These two aspects, we think, are at least 
evidence of the ABM’s face validity. We would be 
very disappointed if future work shows that this 
validity is only illusory. 
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AN ABM OF THE DEVELOPMENT OF SHARED MEANING IN A SOCIAL GROUP
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