NEW TIDE OF ECOMMERCE - Case from China

June Lu, Chun-Sheng Yu, Xue-Bin Dong

2010

Abstract

Electronic commerce (eCommerce) is expected to play an increasingly important role in the 21st century global market. This paper describes a case based on interviews with the CEO of an SME implementing EC business in the East Coastal Area of China. Discussion of the case is based on Molla and Licker’s (2005) six EC stages of growth and their Perceived E-Readiness Model (PERM) for developing countries. The findings help to explore the eCommerce status, major contributing factors, and unique values of eCommerce for China. The findings should also be important for studying eCommerce trends in the emerging markets.

References

  1. Bakos, J Y 1991, 'A strategic analysis of electronic marketplaces', MIS Quarterly, vol. 45, no. 3, pp. 295- 310.
  2. BusinessWeek, Aug. 22, 2005. 'China is a private sector economy', viewed March 7, 2009 < http://www.businessweek.com/magazine/content/05_3 4/b3948478.htm>.
  3. China B2B Research Center (6/10/2009). 'Smart Zhejiang Business People Digging Treasures in informationization in rural area (in Chinese)78, viewed October 10, 2009 < http://research.cnnic.cn/html/index_76.html>.
  4. China Internet Network Information Center (CNNICb) (June 2008). 78(in Chinese) China Web Shopping Investigation Report 200878, viewed July 19, 2009 <http://research.cnnic.cn/html/1245141125d665.html>.
  5. China Internet Network Information Center (CNNIC). (July 2009). 'The mid-year statistical survey report on the Internet Development in China', viewed September 17, 2009 < http://research.cnnic.cn/html/1247710466d1051.html>.
  6. China National Development and Reform Commission (June 2007). 'Highlights of electronic commerce development: the 11th five-year plan', viewed June 20, 2008 < http://www.ndrc.gov.cn/xwfb/t20070625 _143395.htm>.
  7. Davis, F D 1989, 'Perceived usefulness, perceived ease of use, and end user acceptance of information technology', MIS Quarterly, 13, pp. 318-339.
  8. Dutta, S, Lanvin, B, & Paua, F (eds.). 2004, The Global Information Technology Report 2003-2004: Towards an Equitable Information Society. Oxford University Press, Oxford.
  9. Humphrey, J, Mansell, R, Pare, D, & Schmitz, H 2003, The Reality of E-Commerce with Developing Countries. London School of Economics, London.
  10. Laudon, KC, & Traver, CG 2009, E-commerce: business, technology, society. Pearson prentice Hall, Upper Saddle River, NJ.
  11. Li, W T, & Wang, X Jan 13, 2009, 'China had 298 million netizens by Dec 200878, viewed March 7, 2009 < http://www.chinadaily.com.cn/bizchina/2009- 01/13/content_7392547.htm>.
  12. Molla, A & Licker, P S 2004, 'Maturation stage of eCommerce in developing countries: A survey of South African companies', Information Technologies & International Development, vol. 2 no. 1, pp. 89-98.
  13. Molla, A, & Licker, P S Sep2005, 'E-Commerce adoption in developing countries: a model and instrument', Information & Management, vol.42 no.6, pp.877-899.
  14. Montealegre, R A 1999, 'Temporal model of institutional interventions for information technology adoption in less developed countries', Journal of Management Information Systems, vol.16, no.1, pp. 207-232.
  15. Oxley, J, & Yeung, B 4th quarter, 2001, 'E-commerce readiness: Institutional environment and international competitiveness', Journal of International Business, vol. 32, no. 4, pp. 705-724.
  16. Pare, D J 2003, 'Does this site deliver? B2B e-commerce services for developing countries', Information Society, vol.19, no. 2, pp. 123-135.
  17. Tan, J, Yang, J, & Veliyath, R Nov2009, 'Particularistic and system trust among small and medium enterprises: A comparative study in China's transition economy', Journal of Business Venturing, vol. 24 no. 6, pp. 544- 557.
  18. Upadhyaya, P & Mohanan, P Jun2009, 'Electronic marketplace adoption: A case study of manufacturing SMEs', ICFAI Journal of Management Research, vol. 8 no. 6, pp. 30-40.
  19. Wang, W, & Moffatt, P G Mar2008, 'hukou and graduates' job search in China', Asian Economic Journal, vol. 22 no. 1, pp. 1-23.
  20. Wang, E H June 10, 2009, 'The Internet is the most convenient and cost-effective way of informationization in rural area', viewed October 10, 2009 < http://research.cnnic.cn/html/1244622125d586 _1.html>.
  21. Willcocks, L P, & Griffiths, C 1997, 'Management and risk in major information technology projects' In W. Leslie, F. David, and I. Gerd (eds.), Managing Information Technology as a Strategic Resource. McGraw-Hill, London: pp. 203-237.
  22. Xu, F 2008, 'Hangzhou becomes the capital of electronic commerece', viewed Sept. 6, 2008 <http://www.enet.com.cn/article/2008/0609/A2008060 9289371.shtml>.
  23. Yin, R K 2003, 'Case study research: Design and methods (3rd Edition)78, Applied Social Reserch Methods Series, 5, Sage Publications, Inc., Thousand Oaks, CA.
Download


Paper Citation


in Harvard Style

Lu J., Yu C. and Dong X. (2010). NEW TIDE OF ECOMMERCE - Case from China . In Proceedings of the 6th International Conference on Web Information Systems and Technology - Volume 2: WEBIST, ISBN 978-989-674-025-2, pages 347-352. DOI: 10.5220/0002810403470352


in Bibtex Style

@conference{webist10,
author={June Lu and Chun-Sheng Yu and Xue-Bin Dong},
title={NEW TIDE OF ECOMMERCE - Case from China},
booktitle={Proceedings of the 6th International Conference on Web Information Systems and Technology - Volume 2: WEBIST,},
year={2010},
pages={347-352},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002810403470352},
isbn={978-989-674-025-2},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 6th International Conference on Web Information Systems and Technology - Volume 2: WEBIST,
TI - NEW TIDE OF ECOMMERCE - Case from China
SN - 978-989-674-025-2
AU - Lu J.
AU - Yu C.
AU - Dong X.
PY - 2010
SP - 347
EP - 352
DO - 10.5220/0002810403470352