
 
partners). A churning network reflects the formation 
of new alliances and the deletion of existing 
alliances. While the average portfolio remains stable 
in term of the number of partners, there is a rotation 
of partners. 
In order to empirically study how process 
innovation can affect an enterprise network, an agent 
based model is used. Agent based simulation is an 
effective paradigm for studying complex systems. It 
allows the creation of virtual societies, in which each 
agent can interact with others basing on certain 
rules. In this way, a social system can be observed as 
if it were a laboratory study, by repeating the 
experiments all the needed times, and changing just 
some parameters, by leaving all the others still 
(coeteris paribus analysis), something that would be 
impossible in the real system. The agents are basic 
entities, endowed with the capacity of performing 
certain actions, and with certain variables defining 
their state. In the model presented here, the agents 
are reactive, meaning that they simply react to the 
stimuli coming from the environment and from other 
agents, without cognitively elaborating their own 
strategies. An agent based model consists of a 
multitude of software agents (both homogeneous or 
heterogeneous), each type being endowed with 
particular local properties and rules, put together 
within an environment, formally described as a set 
of parameters and rules. When the model is formally 
built and implemented, emergent results can be 
observed, thus inferring cause-effect relations by 
simulating different core scenarios. 
In the present work, social network theory briefly 
is analyzed and a definition of process innovation is 
given. Then, the comprehensive agent based model 
used is formally introduced, and it is discussed how 
it can be employed to study how a process 
innovation affects an enterprise network. Last, some 
empirical results coming from the model are given 
and the future work in this direction is discussed.   
2 SOCIAL NETWORKS 
A social network is a social structure made of nodes 
(which are generally individuals or organizations) 
that are tied by one or more specific types of 
interdependency, such as values, visions, ideas, 
financial exchange, friendship. Social network 
analysis views social relationships in terms of nodes 
and ties. Nodes are the individual actors within the 
networks, and ties are the relationships between the 
actors. These concepts are often displayed in a social 
network diagram, where nodes are the points and 
ties are the lines. 
The idea of drawing a picture (called a 
“sociogram”) of who is connected to whom for a 
specific set of people is credited to Dr. J.L. Moreno 
(1934), an early social psychologist who envisioned 
mapping the entire population of New York City. 
Cultural anthropologists independently invented the 
notion of social networks to provide a new way to 
think about social structure and the concepts of role 
and position (Nadel, 1957; Mitchell 1969), an 
approach that culminated in rigorous algebraic 
treatments of kinship systems (White, 1963; Boyd, 
1969). At the same time, in mathematics, the nascent 
field of graph theory (Harary, 1969) began to grow 
rapidly, providing the underpinnings for the 
analytical techniques of modern social network 
analysis. The strategic network perspective avers 
that the embeddedness of enterprises in networks of 
external relationships with other organizations holds 
significant implications for enterprise performance 
(Gulati, Nohria, and Zaheer, 2000). 
Specifically, since resources and capabilities 
such as access to diverse knowledge (Burt, 1992), 
pooled resources and cooperation (Uzzi, 1996), are 
often acquired through networks of inter-firm ties, 
and since access to such resources and capabilities 
influences enterprise performance (Mowery, Oxley, 
and Silverman, 1996), it is important from a strategy 
perspective to examine the effect of network 
structure on enterprise performance (Gulati et al., 
2000). Relationships between enterprises and their 
partners affect enterprises’ alliance-building, 
behaviour and performance (Ahuja, 2000; Almeida, 
Dokko, & Rosenkopf, 2003; Powell, Koput, Smith-
Doerr, & Owen- Smith, 1999; Stuart, 2000). There is 
evidence that enterprises’ network positions have an 
impact on their survival (Baum, Calabrese, & 
Silverman, 2000), innovativeness (Ahuja, 2000), 
market share (Shipilov, 2005), and financial returns 
(Rowley, Behrens, & Krackhardt, 2000). However, 
evidence remains mixed on which particular patterns 
of inter-organizational relationships are 
advantageous for enterprises. One of the key ideas 
currently dominating the literature is Burt’s (1992) 
open network perspective, according to which an 
enterprise can obtain important performance 
advantages when exploiting relationships to partners 
that do not maintain direct ties among one another. 
The absence of direct ties among a firm’s partners 
(the presence of structural holes) indicates that these 
partners are located in different parts of an industry 
network, that they are connected to heterogeneous 
sources of information, and that their invitations to 
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