Tanai Charinsarn



e-Business is a business transformation using Internet technology. Theoretically, by being an e-Business, any organization will be at an advantage compared with peers in a traditional usiness model. However, e-Business is still an evolving discipline with no standard process to formulate an e-Business strategy. While mature organizations can become an e-Business through their own experiences or by working with costly consultants, less mature organizations find it hard to start developing the e-Business Strategy for the first time. This research applies a Design Research lens in developing a generic, yet customizable, set of tools to guide less-mature organizations to start their transformation into e-Business: so called e-Business Strategic Planning System (EBSPS). The EBSPS was developed through an extensive review of the e-Business and strategic planning literature that established the parameters for the design of the system specifically for less-mature organizations. The paper describes the use of the EBSPS in developing an e-Business strategy for a large Thai commercial printer. The result was successful, with some improvements suggested for the next round of EBSPS.


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Paper Citation

in Harvard Style

Charinsarn T. (2009). DEVELOPING AN e-BUSINESS STRATEGY FOR LESS-MATURE ORGANIZATIONS - A Design Research Approach . In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009) ISBN 978-989-674-006-1, pages 215-222. DOI: 10.5220/0002190902150222

in Bibtex Style

author={Tanai Charinsarn},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009)},

in EndNote Style

JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009)
SN - 978-989-674-006-1
AU - Charinsarn T.
PY - 2009
SP - 215
EP - 222
DO - 10.5220/0002190902150222