
Book. It took such a long time, often to get 
absolutely nowhere,…’ [GP11]. 
 Some GPs noted that the incentive they 
received for working with the system did not meet 
their expectations. For example, a GP said:  
 ‘…, if you added up all that extra doctor time, I 
am not really sure if, the money that we get gets 
anywhere near the actual time we put in’ [GP5]. 
Another important point mentioned by the 
interviewees was that although the approach of 
being paid for using the system might help to 
develop practices, it is not really an appropriate 
method for encouraging clinicians. When they were 
asked to explain further, a GP who had decided to 
stop using the system said: 
‘…, there are times when incentives are of 
limited use because of there isn’t the capacity to 
absorb it. It doesn’t matter what incentive is given 
it can’t be done’ [GP13]. 
Another approach suggested for encouraging 
clinicians was convincing them that there are 
benefits for both clinicians and patients. Both 
consultants and GPs noted that the system should 
bring some benefits for its users. One of the 
consultants said: 
‘The only way you can persuade people to use 
information systems is to prove it is useful’ 
[Consultant1]. 
In support of this, another consultant added: 
‘Consultants have to be convinced of the 
benefits of an electronic booking system, they have 
to see that it’s at least as good as what we currently 
have or better’ [Consultant3]. 
Obviously, an example of an information 
system being useful could be the ability of the 
system to make the clinicians’ job easier by saving 
their time. One of the consultants mentioned: 
‘The only way is that you show it takes less time 
to do Choose and Book in a way of accepting, 
because all clinicians have to get letters and we 
have to grade them and make decisions about them’ 
[Consultant3]. 
Concerning the benefits, it should be said that 
clinicians seemed reluctant to use IT in their job if 
there was no direct benefit or clinical use for it. 
Although some GPs and consultants noted that 
using this system would, for example, help GPs to 
make sure that appointments for their patients were 
available when they were leaving GP surgeries, 
others saw little or no value in using the system by 
clinicians. For instance, a GP said: 
‘From our point of view, I don’t really see any 
from the doctors’ point of view, I don’t see any 
great advantages’ [GP5].  
Some GPs noted that the process of 
electronically choosing clinics and booking 
appointments is not regarded as a clinical task, but 
it is an administrative task. A GP mentioned:  
‘I don’t think there is any way you will 
encourage doctors to do administrative work, now 
using IT for clinical issues is different altogether… 
but if there is no clinical relevance to a doctor you 
will not get them to do it’ [ GP7]. 
With regard to showing benefits, some 
consultants noted that the benefits of an 
information system should not be limited to 
benefits for clinicians, and they might be happy to 
use the system if there were benefits to the patients 
and in the healthcare settings. A consultant 
suggested that: 
‘The benefit does not have to be to them, it may 
be a benefit to a patient, and it may be a benefit to 
the hospital. You have to demonstrate a benefit’ 
[Consultant1]. 
Similarly, a GP said: 
‘when you go on Choose and Book I get 
appointments for people in like 2 weeks or 1 week, 
very quickly so that’s a good incentive’ [GP12]. 
Apart from the factors mentioned above, a 
consideration of the technical issues was of great 
importance to encourage clinicians to use the 
system. For example, reliability was a main 
technical feature that could be both encouraging 
and discouraging. A consultant mentioned:  
‘You implement it and then you show that it 
works. So, the first problem you get, people will say 
“oh, it won’t work”, or “we can’t use it”, or “it 
takes too long”’ [Consultant6]. 
The consultants generally used the paper-based 
system of accepting, rejecting or directing the 
referrals, and at the time of the interview they had 
no access to the system. However, some of them 
were interested to try the system to see whether 
there would be any benefit for them or check the 
system to make sure about the reliability of it. 
Some consultants noted that a factor influencing the 
decision whether or not to use Choose and Book 
could be certainty about the reliability of this 
system. In relation to this, a consultant said: 
‘I think there is a certain amount of uncertainty 
as to how robust the Choose and Book system is. 
People are just not sure that it will work. I think 
that would be one thing’ [Consultant3]. 
Similarly, to indicate the importance of 
reliability in encouraging clinicians, a GP said:  
‘I think if it worked more often, if the system 
didn’t keep failing, then we would use it more often 
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Choose and Book Service?
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