
 
2 DIYD SYSTEMS AND THE 
AUTOMOTIVE BUSINESS 
DIYD (Do It Yourself Design) systems enable 
companies to extend their markets anywhere, 
anytime via the Internet. BMW, for example, sells 
six out of ten cars to order. Although the order-to-
delivery time is very long, up to two months, much 
longer than that for regular cars, customers are 
prepared to wait (The Economist 2004). However 
current systems usually only allow for a simple 
selection of options and a visual presentation of the 
result in the format of data sheets, tables and 
photographs of the vehicle exteriors and/or interior. 
The configuration system is not driven by customer 
requirements. The user has to interpret to what 
extent the various technical features will satisfy 
his/her functional requirements and needs. 
In order to support the user in his/her choices, 
information should be presented in the most 
comprehensible way. This can be accomplished by 
offering the user detailed access to information using 
reconfigurable electronic catalogues and presenting 
the resulting configuration using 3D virtual 
prototypes. 
The use of 3D virtual prototypes in a virtual 
environment can enhance visualisation and 
perspective viewing of the designed car. Unlike 2D 
graphics, users can interact via the web browser to 
navigate around an object and to move and rotate it. 
This type of Virtual Reality is much more flexible 
than a static image and allows for an apparently 
infinite number of different views on the vehicle. It 
is characterized by the use of 3D computer models 
presented on a 2D computer screen using 2D 
interaction devices like a mouse.  The use of such 
interactive visuals has already undergone two cycles 
of hype in the internet business. But it was not 
successful due to overloaded solutions and 
bandwidth problems of the internet. Recently the 
technologies behind have gained momentum in the 
European automotive industry in the field of Digital 
Mock-ups (Döllner & Kellner 2000), which are used 
very successfully in the development process 
employing again the internet for both intranet and 
B2B communication. Thus the time has come to 
transfer this success to field of mass customization 
and DIY design. 
But Virtual Environments go beyond. Immersive 
systems allow for a dynamic stereoscopic view on 
the vehicle exterior and interior and add intuitive 3D 
interaction by tracking technology to the user 
interface. These sophisticated VR solutions are 
currently used in vehicle design and development. 
Internal projects in the automotive industry showed 
that VR technology was still too expensive to be 
used in customer communication and vehicle 
configuration around 5 years ago. This was mainly 
due to the use of expensive hardware. In the 
meantime inexpensive VR systems on commodity 
hardware basis have been developed in Europe, e.g. 
within the VIEW project (Wilson & D’Cruz 2006). 
These results can be further exploited to develop 
appropriate VR systems for mass customization and 
visualisation. 
3 THE CATER SYSTEM 
As already stated, current systems usually only 
allow for a simple selections and 2D visual 
presentation. We present an intelligent and user-
friendly e-commerce solution, namely CATER, by 
adopting additional technologies such as a 
configuration engine supported by ontologies, 
advanced search mechanisms, and 3D visualisation 
in a virtual reality environment. The focus of the 
system is on the vehicle industrial sector; however 
the intention is that the system will be suitable for 
suppliers, and wholesalers, from other sectors, such 
as furnishing, clothing etc. 
In our use scenario a customer is connected to 
the CATER system using a traditional web browser. 
He searches in the 3D object database, by example, 
to find particular components that are of interest to 
him. The system, using an ontology, prevents him 
from selecting components which are incompatible. 
At the same time the user can pose particular 
constraints, such as maximum cost, which are 
honoured by the system.  He can then use a VR 
interface to connect the components together and 
form a design that suits him. The final selection can 
then be saved or forwarded to the factory for 
realization. Figure 1 presents the basic modules of 
the CATER system architecture. 
 
 
Figure 1: The main modules of the DIYD system. 
A DIYD (DO IT YOURSELF DESIGN) SYSTEM FOR VEHICLE DESIGN BASED ON 3D VISUALIZATION AND
ONTOLOGIES
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