Kyoung Jun Lee, Jeong-In Ju



Seamlessness is the keyword of U-Commerce which may be defined as the commercial interaction among providers, consumers, products, and services, enabled and supported especially by the real-world seamless communication of each entity and object's digital information. However, the possibility of the seamless transactions increases the privacy risk of the entities involved. Therefore, the core issue of U-Commerce is how to promote seamless transactions while protecting the privacy. For the seamlessness, the role of incentive-emphasized business model is important since the seamlessness makes clear which economic entities contribute to a commercial transaction. Economic entities will reject the seamless transactions unless the sufficient incentives are given to them. In order to consider the privacy issue, we suggest an alternative U-Commerce architecture based on Hybrid P2P Model and Personal Information Base.


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Paper Citation

in Harvard Style

Jun Lee K. and Ju J. (2007). INCENTIVE-BASED AND PEER-ORIENTED DESIGN OF UBIQUITOUS COMMERCE . In Proceedings of the Ninth International Conference on Enterprise Information Systems - Volume 3: ICEIS, ISBN 978-972-8865-90-0, pages 624-631. DOI: 10.5220/0002396806240631

in Bibtex Style

author={Kyoung Jun Lee and Jeong-In Ju},
booktitle={Proceedings of the Ninth International Conference on Enterprise Information Systems - Volume 3: ICEIS,},

in EndNote Style

JO - Proceedings of the Ninth International Conference on Enterprise Information Systems - Volume 3: ICEIS,
SN - 978-972-8865-90-0
AU - Jun Lee K.
AU - Ju J.
PY - 2007
SP - 624
EP - 631
DO - 10.5220/0002396806240631