Phil Joyce, Graham Winch



In the development of B2C eBusiness trust is an emerging key issue. Indeed, this has prompted the re-examination of our current understanding of trust. The development of trust models have been mainly developed from the traditional research basis of trust or from the multi-disciplinary perspective. Moreover, these have been descriptive and static in nature but the building and losing of trust is a dynamic process. In this paper we present a new perspective into the dynamic process of building and losing trust by presenting a four element model to pictorially demonstrate the particular factors that driving the process.


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Paper Citation

in Harvard Style

Joyce P. and Winch G. (2007). BUILDING, AND LOSING, CONSUMER TRUST IN B2C E-BUSINESS . In Proceedings of the Ninth International Conference on Enterprise Information Systems - Volume 3: ICEIS, ISBN 978-972-8865-90-0, pages 55-62. DOI: 10.5220/0002360500550062

in Bibtex Style

author={Phil Joyce and Graham Winch},
booktitle={Proceedings of the Ninth International Conference on Enterprise Information Systems - Volume 3: ICEIS,},

in EndNote Style

JO - Proceedings of the Ninth International Conference on Enterprise Information Systems - Volume 3: ICEIS,
SN - 978-972-8865-90-0
AU - Joyce P.
AU - Winch G.
PY - 2007
SP - 55
EP - 62
DO - 10.5220/0002360500550062