Authors:
Debby Ratna Daniel
;
Ivana Laksmono
and
Eko Warsiyanto Nugrahadi
Affiliation:
Airlangga University, Indonesia
Keyword(s):
Income,
Regional Minimum Wage Standard (UMR),
Ethnography,
Marketing Information System,
E-Commerce,
Budgeting,
Comparability,
Timing
Abstract:
Ludruk, which comes from East Java province, is one of the non-agrarian art forms in Indonesia that still exists. Irama budaya is known as a famous Ludruk group that is still actively performing several live shows and has an official website, which can be easily accessed by all people. The current income of this group is obtained from the number of shows produced. Based on this, the amount of income received between March 2016 and May 2016 had increased by 40.63%. This escalation rate was not comparable with the regional minimum wage standard (UMR) of Surabaya city. This research used a qualitative approach with ethnography method to analyze the current marketing information system.d As the result, there were some weaknesses in this system due to the low amount of marketing media and the lack of product mix. Therefore, Irama Budaya need to design an e-commerce facility in the marketing information system to increase its amount of income, such as by giving extracurricular activities i
n national junior high school in order to expand the range of audiences and players, producing education materials about Ludruk through YouTube programs, etc. Further research about budgeting in the operational system should be done to fulfill the comparability and timing in accounting principles.
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