Authors:
Fatma-Zohra Rennane
1
;
2
and
Abdelkrim Meziane
2
Affiliations:
1
Department of Computer Science, University of Science and Technologies Houari Boumedien, Bab Ezzouar, Algiers, Algeria
;
2
Multimedia and Information System Division, Research Centre on Scientific and Technical Information, Ben Aknoun, Algiers, Algeria
Keyword(s):
Context Model, Ontology, Socio-Cultural Profile, Handicraft Women.
Abstract:
The global business landscape, including the handicraft sector in the Maghreb region, has witnessed a significant transformation with the emergence of Information and Communication Technologies (ICT). To adapt to this evolving landscape, many businesses have made the strategic shift to online operations, capitalizing on the vast opportunities offered by ICT. By establishing a strong online presence through e-commerce platforms and social media, handicraft businesses can expand their customer reach and tap into a broader market. However, the adoption of ICT remains a formidable challenge for handicraft women. This challenge stems from multiple factors such as poverty, gender disparities, language barriers, and limited literacy. To address these obstacles and provide personalized services with relevant information, a context ontology integrating sociocultural aspects is proposed. This ontology serves as a comprehensive framework, capturing the socio-cultural nuances of the handicraft s
ector. By leveraging this ontology, tailored ICT solutions can be developed, taking into account the socio-cultural challenges faced by these women. This approach allows for the provision of personalized services that align with their specific requirements, fostering the effective adoption of ICTs and empowering handicraft women in the Maghreb region to thrive in the digital age.
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