Authors:
Susie Suryani
1
;
Rizky Amelia
2
and
Yul Efnita
3
Affiliations:
1
Faculty of Economics, Universitas Islam Riau, Pekanbaru, Indonesia, Indonesia
;
2
Faculty of Agriculture, Saga University, Japan, Japan
;
3
Faculty of Economics, Universitas Islam Riau, Pekanbaru, Indonesia (ID), Indonesia
Keyword(s):
Ease, E-commerce, Purchase Decision, Trust.
Abstract:
The purpose of this research is to know consumer purchasing decisions on online products viewed from the dimensions of ease and trust in the online shop Blanja.com. Data analysis used in this research is descriptive and quantitative analysis, data collection is done by purposive sampling method with total sample counted 100 responden. The data used in this research is the primary data in the form of spreading the questionnaires online and global data about the online shop company Blanja.com. The analytical tool used in this research is multiple linear regression. Based on hypothesis testing by partial can be concluded belief significantly influence to purchase decision with t-count value amount to 3,518 and ease no significant effect on purchasing decision with t-count value amount 1,592, while simultaneously ease and trust variable have significant effect to purchasing decision.