Authors:
Arum Park
and
Kyoung Jun Lee
Affiliation:
Kyung Hee University, Korea, Republic of
Keyword(s):
IoT (Internet of Things), Business Model, Omni Channel, SNS.
Related
Ontology
Subjects/Areas/Topics:
Applications
;
e-Business
;
Enterprise Information Systems
;
Entertainment
Abstract:
Services based on the Internet of Things (IoT) technologies have emerged in various business environments. To enhance retailer’s service quality and maximize benefits as well as provide seamless customer experience, this study applied IoT technology based on NFC, iBeacon and internet button for fine art gallery. Then we evaluated the best technology for omni channel service. To apply the IoT technology based on NFC, iBeacon and internet button and evaluate what technology is the best for management and user’s convenience, we conducted action research in a gallery from April 2014 to December 2016, and the development and evaluation results are aligned to action research framework. At the first two phases, various problems and needs of the gallery were diagnosed through interview with practitioners and observation. Five service models based on IoT technology for offline channel and ten service models based on mobile application for online channel were designed for solving the problems
. Service models were applied to the gallery by installing tags, beacons, and buttons at the third phase. At the fourth, NFC, iBeacon and internet button in the service models based on IoT were evaluated in technological perspectives.
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