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Authors: Claudio Luis Cruz de Oliveira ; Veranise Jacubowski Correia Dubeux and Vinicius Andrade Pereira

Affiliation: Escola Superior de Propaganda e Marketing, Brazil

Keyword(s): Digital Presence Index, e-Metrics, e-Business, Bank, Internet Banking.

Related Ontology Subjects/Areas/Topics: Applications ; Banking/Finance ; Business Models ; Business Performance ; Business-It Alignment ; e-Business ; Enterprise Engineering ; Enterprise Information Systems

Abstract: This pilot study analyses the impact of Digital Presence on the competitive advantage of the Brazilian banks. The research reinforces previous findings. It verifies high correlations of digital variables and business results. The study also introduces the Digital Presence Index (DPI) to consolidate the digital metrics. Additionally, the paper proposes new forms to visualize the variables. These contributions may improve the decision-making process of marketing analysts, business executives, and Internet professionals.

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Paper citation in several formats:
Luis Cruz de Oliveira, C.; Jacubowski Correia Dubeux, V. and Pereira, V. (2015). The Impact of Digital Presence on Competitive Advantage - A Study Applied to Brazilian Bank Industry. In Proceedings of the 12th International Conference on e-Business (ICETE 2015) - ICE-B; ISBN 978-989-758-113-7, SciTePress, pages 80-87. DOI: 10.5220/0005546900800087

@conference{ice-b15,
author={Claudio {Luis Cruz de Oliveira}. and Veranise {Jacubowski Correia Dubeux}. and Vinicius Andrade Pereira.},
title={The Impact of Digital Presence on Competitive Advantage - A Study Applied to Brazilian Bank Industry},
booktitle={Proceedings of the 12th International Conference on e-Business (ICETE 2015) - ICE-B},
year={2015},
pages={80-87},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005546900800087},
isbn={978-989-758-113-7},
}

TY - CONF

JO - Proceedings of the 12th International Conference on e-Business (ICETE 2015) - ICE-B
TI - The Impact of Digital Presence on Competitive Advantage - A Study Applied to Brazilian Bank Industry
SN - 978-989-758-113-7
AU - Luis Cruz de Oliveira, C.
AU - Jacubowski Correia Dubeux, V.
AU - Pereira, V.
PY - 2015
SP - 80
EP - 87
DO - 10.5220/0005546900800087
PB - SciTePress

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