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Authors: Tzachy Reinman 1 and Erez Waisbard 2

Affiliations: 1 The Hebrew University of Jerusalem and NDS Technologies Ltd, Israel ; 2 Bar Ilan University and NDS Technologies Ltd, Israel

ISBN: 978-989-8565-24-2

Keyword(s): Privacy, Targeted Advertising.

Related Ontology Subjects/Areas/Topics: Data and Application Security and Privacy ; Information and Systems Security ; Privacy ; Privacy Enhancing Technologies ; Security and Privacy in Complex Systems ; Security and Privacy in Pervasive/Ubiquitous Computing

Abstract: Targeted advertising involves using a person’s personal data to determine the most promising commercials to show that person. While the benefits are clear, the price paid in terms of loss of privacy may be high. In this work we bridge what seems at first to be contradicting requirements – the ability to personalize data and the need to maintain privacy, especially while reporting back the impressions to the advertiser. We provide two schemes that achieve this, each in its own adversarial model. We put an emphasis on modern TV systems and describe the architecture for supporting it.

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Paper citation in several formats:
Reinman, T. and Waisbard, E. (2012). PPiTTA - Preserving Privacy in TV Targeted Advertising.In Proceedings of the International Conference on Security and Cryptography - Volume 1: SECRYPT, (ICETE 2012) ISBN 978-989-8565-24-2, pages 327-332. DOI: 10.5220/0004076103270332

@conference{secrypt12,
author={Tzachy Reinman. and Erez Waisbard.},
title={PPiTTA - Preserving Privacy in TV Targeted Advertising},
booktitle={Proceedings of the International Conference on Security and Cryptography - Volume 1: SECRYPT, (ICETE 2012)},
year={2012},
pages={327-332},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004076103270332},
isbn={978-989-8565-24-2},
}

TY - CONF

JO - Proceedings of the International Conference on Security and Cryptography - Volume 1: SECRYPT, (ICETE 2012)
TI - PPiTTA - Preserving Privacy in TV Targeted Advertising
SN - 978-989-8565-24-2
AU - Reinman, T.
AU - Waisbard, E.
PY - 2012
SP - 327
EP - 332
DO - 10.5220/0004076103270332

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