Authors:
Edward Ferney Quintero Rengifo
1
;
Libia Biviana Rodríguez Rojas
1
and
Myrian Días Rueda
2
Affiliations:
1
Corporación Universitaria Minuto de Dios, UNIMINUTO Virtual y a Distancia, Bogotá D.C., Colombia
;
2
Psychologist, Bogotá D.C., Colombia
Keyword(s):
Planned Behavior, Distance Education, Desire, Public Accounting.
Abstract:
Studies on planned behavior and its relationship with consumer practices showing the influence of attitudes, control of perceived behavior, and subjective norm on purchase intention and behavior. Thus, the present research aims to establish the relationship between attitudes, subjective norms and behavior control, compared to the intention of the student to enroll in Public Accounting programs in the Distance modality in Colombia. A correlational study has been carried out, with probability sampling, applying a structured survey with 78 items to 748 students. The results show that there is a relationship between attitudes and subjective norms, and the desire to enroll in Public Accounting programs in the Distance modality in Colombia at 24.2%. The present investigation shows that intention is not a predictor variable; therefore, desire is included in the planned behavior model by identifying that there is a linear equation that predicts desire to enroll.