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Authors: Anastasios Savvopoulos and Maria Virvou

Affiliation: University of Piraeus, Greece

ISBN: 978-989-674-010-8

Keyword(s): User modelling server, e-Commerce, m-Commerce, Adaptivity, Clustering, Stereotypes.

Related Ontology Subjects/Areas/Topics: Artificial Intelligence ; Biomedical Engineering ; Computational Intelligence ; Evolutionary Computing ; Expert Systems ; Health Information Systems ; Knowledge Discovery and Information Retrieval ; Knowledge Engineering and Ontology Development ; Knowledge-Based Systems ; Machine Learning ; Soft Computing ; Symbolic Systems

Abstract: Recommending applications are used by many researchers as the main means of achieving personalization. However, the difficulty is to apply the same recommender and personalization techniques to a totally different system that belongs to a different domain and uses a different medium. Furthermore the difficulty level rises when we want to apply the previous recommendation techniques without changing major components or process attributes. In this paper we propose a server that can be used to achieve personalization to a product recommending system. The main advantage of this server is that works both for e-commerce and mobile commerce. We present a case study that we incorporated the user modelling server, which is a mobile e-shop, and discuss within the case the obstacles and breakthroughs we have achieved. The case study clearly shows that the same user modelling server can enhance e-shop application behaviour towards adaptivity and customer personalization.

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Paper citation in several formats:
Savvopoulos A.; Virvou M. and (2009). USER MODELLING SERVER FOR MOBILE AND ELECTRONIC SHOPPING.In Proceedings of the 4th International Conference on Software and Data Technologies - Volume 2: ICSOFT, ISBN 978-989-674-010-8, pages 297-302. DOI: 10.5220/0002243202970302

@conference{icsoft09,
author={Anastasios Savvopoulos and Maria Virvou},
title={USER MODELLING SERVER FOR MOBILE AND ELECTRONIC SHOPPING},
booktitle={Proceedings of the 4th International Conference on Software and Data Technologies - Volume 2: ICSOFT,},
year={2009},
pages={297-302},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002243202970302},
isbn={978-989-674-010-8},
}

TY - CONF

JO - Proceedings of the 4th International Conference on Software and Data Technologies - Volume 2: ICSOFT,
TI - USER MODELLING SERVER FOR MOBILE AND ELECTRONIC SHOPPING
SN - 978-989-674-010-8
AU - Savvopoulos, A.
AU - Virvou, M.
PY - 2009
SP - 297
EP - 302
DO - 10.5220/0002243202970302

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