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Authors: Chun-Che Huang 1 ; Li-Ching Lien 1 ; Po-An Chen 1 ; Tzu-Liang Tseng 2 and Shian-Hua Lin 1

Affiliations: 1 National Chi Nan University, Taiwan ; 2 The University of Texas at El Paso, United States

Keyword(s): Opinion Leaders and Followers Identification, Matrix Analysis, Social Media, Web Analytics.

Related Ontology Subjects/Areas/Topics: Business Analytics ; Data Engineering ; Web Analytics

Abstract: In recent years, with the development of Web2.0, opinion leaders on the Web go up onto the stage and lead the will of the people. Many time, government, private companies and even traditional news media need to understand the opinion leaders’ ideas on the Web. Identifying opinion leaders and followers becomes a very important study. To study the characteristics of opinion leaders and the impact of opinion leaders on followers, our research evaluates whether every speaker in social media satisfies characteristics of opinion leader. The characteristics of opinion leader and relationship between opinion leader and follower are studied. By observing relational matrix, the interacting relations between users in social media are analysed and opinion leaders and followers are identified.

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Paper citation in several formats:
Huang, C.; Lien, L.; Chen, P.; Tseng, T. and Lin, S. (2017). Identification of Opinion Leaders and Followers in Social Media. In Proceedings of the 6th International Conference on Data Science, Technology and Applications - DATA; ISBN 978-989-758-255-4; ISSN 2184-285X, SciTePress, pages 180-185. DOI: 10.5220/0006416801800185

@conference{data17,
author={Chun{-}Che Huang. and Li{-}Ching Lien. and Po{-}An Chen. and Tzu{-}Liang Tseng. and Shian{-}Hua Lin.},
title={Identification of Opinion Leaders and Followers in Social Media},
booktitle={Proceedings of the 6th International Conference on Data Science, Technology and Applications - DATA},
year={2017},
pages={180-185},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006416801800185},
isbn={978-989-758-255-4},
issn={2184-285X},
}

TY - CONF

JO - Proceedings of the 6th International Conference on Data Science, Technology and Applications - DATA
TI - Identification of Opinion Leaders and Followers in Social Media
SN - 978-989-758-255-4
IS - 2184-285X
AU - Huang, C.
AU - Lien, L.
AU - Chen, P.
AU - Tseng, T.
AU - Lin, S.
PY - 2017
SP - 180
EP - 185
DO - 10.5220/0006416801800185
PB - SciTePress

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