Authors:
Kanokwan Atchariyachanvanich
1
;
Hitoshi Okada
2
and
Noboru Sonehara
2
Affiliations:
1
Graduate University for Advanced Studies, Japan
;
2
National Institute of Informatics, Japan
Keyword(s):
Internet shopping, critical success factors, technology acceptance model, customer-centric, website-centric.
Related
Ontology
Subjects/Areas/Topics:
Business and Social Applications
;
e-Business
;
e-Marketing and Consumer Behaviour
;
Enterprise Information Systems
;
Global Communication Information Systems and Services
;
Telecommunications
Abstract:
The results from a study conducted on the effect of factors on the customers’ attitude toward using Internet shopping in Japan are presented in this paper. The research model was an extended version of the consumers’ acceptance of virtual stores model with the addition of a new factor, need specificity, grouping critical success factors based on their customer-centric and website-centric perspectives sources, and examining how the differences in customer characteristics affect the actual use of Internet shopping. The results of an online questionnaire filled out by 1,215 Japanese online customers pointed out that gender, education level, innovativeness, net-orientation, and need specificity, factors of customer-centric perspective, have positive impacts on the actual use of Internet shopping. The implication also shows that Japanese online customers do not consider the service quality of Internet shopping, a factor of the website-centric perspective, as significantly as offline custo
mers do.
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