Analysis of Student Behavior on using Online Store in Medan, Indonesia

Ihsan Effendi; Miftahuddin; Mitra Musika; Gempur Pranata

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Paper

Analysis of Student Behavior on using Online Store in Medan, Indonesia

In Proceedings of the 1st Unimed International Conference on Economics Education and Social Science UNICEES - Volume 1, 289-294, 2018 , Medan, Indonesia

Authors: Ihsan Effendi ; Miftahuddin ; Mitra Musika and Gempur Pranata

Affiliation: Medan Area University, Indonesia

Keyword(s): Consumer behavior, Online Store, Students, Technological Acceptance Model

Abstract: The rationale of this research is to form consumer behavior model in purchasing in online shop or store among student in Medan Indonesia. This research conducted is to understand consumers’ intention to using online applications; it also explores the intervening effect of intention on Consumer behavior. The purpose of this study is to build an online purchase model for university students in Medan. The subject of his study is student of Faculty of Social Science and Politics (FISIP), Muhammadiyah University of North Sumatra (UMSU) who uses online application to buy in online store. This study was conducted using a sample of 216 respondents that uses online applications to buy products. Students will change from conventional stores to online stores if the online store application is useful and easy to use.

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Paper citation in several formats:

Effendi, I.; Miftahuddin.; Musika, M. and Pranata, G. (2020). Analysis of Student Behavior on using Online Store in Medan, Indonesia. In Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - UNICEES; ISBN 978-989-758-432-9, SciTePress, pages 289-294. DOI: 10.5220/0009493002890294

@conference{unicees20,
author={Ihsan Effendi. and Miftahuddin. and Mitra Musika. and Gempur Pranata.},
title={Analysis of Student Behavior on using Online Store in Medan, Indonesia},
booktitle={Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - UNICEES},
year={2020},
pages={289-294},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009493002890294},
isbn={978-989-758-432-9},
}

TY - CONF

JO - Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - UNICEES
TI - Analysis of Student Behavior on using Online Store in Medan, Indonesia
SN - 978-989-758-432-9
AU - Effendi, I.
AU - Miftahuddin.
AU - Musika, M.
AU - Pranata, G.
PY - 2020
SP - 289
EP - 294
DO - 10.5220/0009493002890294
PB - SciTePress