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Authors: Layla Hasan 1 ; Anne Morris 2 and Steve Probets 2

Affiliations: 1 Zarqa Private University, Jordan ; 2 Loughborough University, United Kingdom

ISBN: 978-989-8425-08-9

Keyword(s): Framework, usability evaluation, e-commerce websites, user testing, heuristic evaluation, Google Analytics

Related Ontology Subjects/Areas/Topics: Enterprise Information Systems ; Human-Computer Interaction ; Internet HCI: Web Interfaces and Usability

Abstract: The importance of evaluating the usability of e-commerce websites is well recognised and several studies have evaluated the usability of e-commerce websites using either user- or evaluator-based usability evaluation methods. No research, however, has employed a software-based method in the evaluation of such sites. Furthermore, the studies which employed user testing and/or heuristic evaluation methods in the evaluation of the usability of e-commerce websites did not offer detail about the benefits and drawbacks of these methods with respect to the identification of specific types of usability problem. This research has developed a methodological framework for the usability evaluation of e-commerce websites which involves employing user testing and heuristic evaluation methods together with Google Analytics software. The framework was developed by comparing the benefits and drawbacks of these methods in terms of the specific areas of usability problems that they could or could not ide ntify on e-commerce websites. (More)

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Paper citation in several formats:
Hasan L.; Morris A.; Probets S. and (2010). USABILITY EVALUATION FRAMEWORK FOR E-COMMERCE WEBSITES.In Proceedings of the 12th International Conference on Enterprise Information Systems - Volume 1: ICEIS, ISBN 978-989-8425-08-9, pages 111-116. DOI: 10.5220/0002837901110116

@conference{iceis10,
author={Layla Hasan and Anne Morris and Steve Probets},
title={USABILITY EVALUATION FRAMEWORK FOR E-COMMERCE WEBSITES},
booktitle={Proceedings of the 12th International Conference on Enterprise Information Systems - Volume 1: ICEIS,},
year={2010},
pages={111-116},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002837901110116},
isbn={978-989-8425-08-9},
}

TY - CONF

JO - Proceedings of the 12th International Conference on Enterprise Information Systems - Volume 1: ICEIS,
TI - USABILITY EVALUATION FRAMEWORK FOR E-COMMERCE WEBSITES
SN - 978-989-8425-08-9
AU - Hasan, L.
AU - Morris, A.
AU - Probets, S.
PY - 2010
SP - 111
EP - 116
DO - 10.5220/0002837901110116

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