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Authors: Bothy Dewandaru and Pamadya Vitasmoro

Affiliation: Kadiri University, Indonesia

Keyword(s): Social capital, Micro Small Medium Enterprises.

Abstract: The purpose of this study is to determine the use of social capital consisting of norms, trusts, and networks in small and medium enterprises (SMEs) . In conducting this research the method used is descriptive qualitative. All members of Primary Cooperative Tofu Tempe Indonesia Kediri as many as 15 people became informants in this study. To obtain information from this research informant use observation and interview to informant. The results showed that in running their business, the craftsmen in the center tofu that tinalan still maintains social capital even though the cooperative and business group are not maximally in their activities. To develop a social capital business consisting of norms, beliefs, and networks is important to support the business development strategy of marketing strategy and pricing strategy. Success in the use of marketing strategies and the right price can keep the tofu business continuity all along, even though the condition of supply of raw materials an d prices change. (More)

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Paper citation in several formats:
Dewandaru, B. and Vitasmoro, P. (2018). Role of Social Capital Strategies in Micro Small Medium. In Proceedings of the Annual Conference on Social Sciences and Humanities - ANCOSH; ISBN 978-989-758-343-8, SciTePress, pages 415-418. DOI: 10.5220/0007421704150418

@conference{ancosh18,
author={Bothy Dewandaru. and Pamadya Vitasmoro.},
title={Role of Social Capital Strategies in Micro Small Medium},
booktitle={Proceedings of the Annual Conference on Social Sciences and Humanities - ANCOSH},
year={2018},
pages={415-418},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007421704150418},
isbn={978-989-758-343-8},
}

TY - CONF

JO - Proceedings of the Annual Conference on Social Sciences and Humanities - ANCOSH
TI - Role of Social Capital Strategies in Micro Small Medium
SN - 978-989-758-343-8
AU - Dewandaru, B.
AU - Vitasmoro, P.
PY - 2018
SP - 415
EP - 418
DO - 10.5220/0007421704150418
PB - SciTePress

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