Authors:
Dimitrios Margounakis
;
Dionysios Politis
and
Christina Boutsouki
Affiliation:
Aristotle University of Thessaloniki, Greece
Keyword(s):
Music Industry, Online Music Distribution, Business Models, Digital Content, Advertising.
Related
Ontology
Subjects/Areas/Topics:
B2B, B2C and C2C
;
Communication and Software Technologies and Architectures
;
e-Business
;
e-Business and e-Commerce
;
Enterprise Information Systems
;
e-Payment
;
Society, e-Business and e-Government
;
Software Agents and Internet Computing
;
Web Information Systems and Technologies
Abstract:
The digital revolution and the new way of thinking in the 21st century (as a result of the rapid evolution of
technology) inevitably affect the music industry. Innovative kinds of e-business, which are virtual and
evolve dynamically in a digital environment, tend to prevail the traditional retail stores. The traditional
models should be revised, and new business models should be created, in order the electronic business to
succeed. Information technologies (IT) would have the main role in the new business models, while new
features will reconstruct the processes and the relations that constitute the music industry value chain. The
new face of music e-commerce requires new strategies and new B2C and B2B models. Such a model is the
advertisement model (ad-based model). Advertisements could be used as an alternative way of making
profits, instead of selling music, since Internet users are yet quite familiar with free music downloading. The
core idea of the proposed model of the
paper is the distribution of free music with embedded sound
advertisement spots of sponsors over the Internet. Certain improvements on the model design can lead to an
integrated combination of the two most promising models: the ad-based and the subscription model.
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