Authors:
Yudiarto Perdana Putra
;
Ariadi Santoso
and
Nindi Vaulia
Affiliation:
Kadiri University, Indonesia
Keyword(s):
Strength, Weaknes, Opportunity, Threat Analysis, University.
Abstract:
To face the more competitive situation from strong competitors, the institution must analyze its strength, weakness, opportunity and threat. The method used is Focus Group Discussion (FGD) with the leaders of institution as resource persons. Then the data obtained were analyzed by Strenght, Weaknes, Opportunity, and Threat (SWOT) Analysis. The goal of this research is to evaluate the condition of Kadiri University by using SWOT Anaysis. The research result showed that the strengths are consistency in applying organization's vision and mission, the leadership of university, partnesrhip cooperation, community service, and the chance of students to develop themselves/ skill. While the weakness is the less of lecturers' qualification, the threats are the development of technology and the trust of society to private university. The benefit of this research is that Kadiri University gets 4 strategies namely SO Strategy, WO Strategy, ST Strategy, and WT Strategy which can be applied based
on the situation and condition.
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